Automatically track key actions with your Facebook Pixel – ZERO EFFORT

If you’re into Facebook ads you probably know already the power of “PIXEL EVENTS”. 

You can use them to optimize your ads via Custom Conversion, to retarget segments of your audience via Custom Audiences, or to find new potential customers via Lookalike Audiences. In short, events are big deal.

But customizing events on your website can be hard labor. You need to plan in advance, figure it our how to fire the events, and what are the best parameters to use. That’s why PixelYourSite Pro implements AUTOMATIC EVENTS that will track every key action on your website.

The GeneralEvent

It’s your most versatile and broad-useful event. It can be configured to fire on every page, tracking all sorts of parameters, like:

• content_name
• content_category
• tag
• post_type
• post_id
• domain
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it:

This will be your most versatile event and can be the base for all sort of Custom Audience or even Custom Conversions. You can retarget visitors to certain blog categories, readers of some particular articles, potential customers that visited some of your products, and so on.

Track Searches

The Search Event will be fired when a search is performed on your website. It will have the search string as a parameter, plus some other useful stuff:

• search_string: the exact searched word or phrase
• content_name
• content_category
• tag
• post_type
• post_id
• domain
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

Build Custom Audiences based on it. These visitors are engaged and interested in your site content. You can even build Custom Audiences for key particular searches.

Track Clicks

The ClickEvent will be fired when your visitors click on a link. It’s pretty useful to build highly engaged  Custom Audiences. It will track a bunch of very useful parameters:

• tag_text: the link’s text
• tag_type: a (for HTML links) or button
• content_name
• content_category
• tag
• post_type
• post_id
• domain
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

Create custom audiences based on the tag_text parameters. This will help you to individualize visitors who click on a particular link, so you’ll know their interests. This can be the button to sing up to your email list, or an affiliate link that you might have.

Track Embedded Video Views

The WatchVideoView will be automatically fired when an embedded YouTube or Vimeo video is played. It will track video start and video progress, like play, 10%, 50%, 90%, and 100% of the video. It has the following parameters:

• event_trigger: it can be play, 10%, 50%, 90% or 100%
• video_title
• video_id
• content_name
• content_category
• tag
• post_type
• post_id
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

Create Custom Audiences of watchers of particular interests. You know their interests, so it’s easier to retarget them with relevant ads.

Create Custom Conversions and optimize your ads for embedded video views.

Track User Sign-Ups

The CompleteRegistration event will be fired when a new WordPress account is created, tracking user sign-ups. It will have the following parameters:

• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

You can build Custom Audiences for retargeting based on various users’ roles. These are highly engaged visitors, that know you and trust your brand enough to complete a registration.

In some cases, it can make sense to create Custom Conversions and optimize your ads for this objective.

Track Forms

The Form event is fired when a form is submitted, tracking important parameters that can help you to identify and target particular forms:

• form_class: the CSS class identifying the form
• content_name
• content_category
• tag
• post_type
• post_id
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

Create Custom Audiences and use them to retarget key segments of your audiences. You can show ads to people that submitted an important form, like a newsletter signup.

Create Custom Conversions and use them to optimize your ads for a particular form completion.

Track Comments

The Comment event will be fired when someone posts a comment on your website. It will have the following parameters:

• content_name
• content_category
• tag
• post_type
• post_id
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

Create Custom Audiences and retarget them with relevant ads. These are people who cared enough in order to publish their views on your website. They care about you.

Track Downloads

This event will be fired when a link to a downloadable file format is clicked. You can customize the file format. By default, it will track .doc, .exe. .js, .pdf, .ppt, .tgz, .zip, .xls. A number of useful parameters will be available:

• download_name: the name of the downloaded file
• download_type: the file format (jpg, png, zip, and so on)
• download_url: the exact URL of the downloaded file
• content_name
• content_category
• tag
• post_type
• post_id
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

Create Custom Audiences for important downloads, or Custom Conversions for ads optimization.

Track AdSense

This event will fire when someone clicks on an AdSense ad and comes with these parameters:

• content_name
• content_category
• tag
• post_type
• post_id
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

How to use it

If you run AdSense ads on your website you can create a Custom Conversion and optimize your Facebook Ads for them (arbitrage). You can also build Custom Audiences and retarget those visitors who clicked on your ads.

Why Are These Events so Powerful?

Not only that they track almost all the important actions that can take place on your website, but they are also automatic. You don’t really need to do anything for all these data to be sent to Facebook, ready to be used. There is ZERO EFFORT required from your side. Even if you don’t have any ideas or plans on how to use some of these events, the info will be collected and stored for feature use. It will be there when you’ll need it.

IMPORTANT: PixelYourSite Pro also does a Google Analytics implementation, and all the automatic events will be also sent to Google as well. They can be used to double check your Facebook numbers, but also for Goals and ultimately for Google Ads.