Facebook Custom Audiences and Custom Conversions
PixelYourSite will automatically fire events on key actions like page view, clicks, video views, comments, forms, searches, user registrations, or AdSense clicks. These events will be packed with useful parameters. You can also configure your own events with zero effort.
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What are Facebook Pixel Events
The events are parts of the Pixel Code that send Facebook information about an important action on your site. You can use the events to optimize your ads, to create custom conversions (CC), custom audiences for retargeting (CA), or to track your ads results within the ads reports. They are also useful for Facebook Analytics.
What are event’s parameters
Event’s parameters send additional info about a particular event, like value, content name or type, traffic source, category or tags. Some parameters like value and currency will be used for your ads reports, others are required for Dynamic Product Ads (DPA), and all parameters can be used for Custom Audiences (CA) or Custom Conversions (CC).
Track content details
It’s a custom event fired across your site. It tracks a set of key parameters:
Delay Event: you can delay this event, in order to avoid retargeting bouncing users.
You can use this event to create extremely focused Custom Audiences or Custom Conversions. It’s also very helpful with Facebook Analytics.
Track every click
The ClickEvent fires automatically every time a user clicks on something. It has the following parameters:
- tag_text: the link’s text
- tag_type: a (for HTML links) or button
It can be used for both Custom Audiences and Custom Conversions, or inside Facebook Analytics.
Track embedded videos
The WatchVideo event
The event will fire automatically for all the videos embedded on your site, tracking the following parameters:
- event_trigger: it can be play, 10%, 50%, 90% or 100%
It works with YouTube or Vimeo embedded videos.
You can use it for Custom Audiences, Custom Conversions, and inside Facebook Analytics.
The Search event
The Search Event is a standard Facebook event that will be fired every time a search is made by any of your users.
- search_string: the exact searched word or phrase
The Form event
This event will fire anytime a form is submitted and will track useful parameters:
- form_class: the CSS class identifying the form
You can use it for Custom Audiences, Custom Conversions and Facebook Analytics.
Track users registration
The CompleteRegistration event
This is a Facebook standard event that will be fired when a new WordPress user is created.
You can use it for Custom Audiences, Custom Conversions, or inside Facebook Analytics.
The Download event
It’s an event that will be fired when a file is downloaded. You can configure what file format to be considered as a download.
- download_name: the name of the downloaded file
- download_type: the file format (jpg, png, zip, and so on)
- download_url: the exact URL of the downloaded file
The event can be used for Custom Audiences, Custom Conversions, and Facebook Analytics.
The Comment event
When some of your users comment on something, this event will be fired, tracking these parameters:
It can be use for Custom Audiences, Custom Conversions and Facebook Analytics.
Track AdSense clicks
The AdSense event
This event will be fired when your visitors click on an AdSense ad.
You can use it to retarget engaged users with Custom Audiences, or to optimize for ads clicks with Custom Conversions. It’s also available with Facebook Analytics.
If you need, you can configure your own standard or custom events
Fire events on page visits
Fire events on clicks
Fire events on scroll
Fire events on mouse over
All the events will have a common set of useful parameters
Each event will have a traffic source parameter. It can be used for Custom Audiences, but also for tracking inside Facebook Analytics.
UTMs will be added as parameters to all the events of any given session. They will be passed from the landing page to the sequent pages in order to allow correct conversion attribution.
Visitor’s browser time
Your visitors’ browser hour, day and month will be added as parameters, so you can track the real conversion time. You’ll know when is the best time to reach them with offers. Especially useful if you sell in multiple time zones.
Each event will have the user’s role added as parameters (visitor, editor, client, admin etc).
Each event will have the site name added as a parameter. This will be very helpful if you use the same pixel on multiple websites and you need to have distinct Custom Audiences or Custom Conversions for each.
The plugin name
We’ve added this parameter to identify the events fired by PixelYourSite. Some clients have the same pixel or a different one installed by other means, either because they need to, or by mistake.
How to use all this data
Make Custom Conversions and optimise your ads for them
The ClickEvent, the WatchVideo and Download events are best suited for this approach, letting you optimise for all kind of actions like newsletter or seminar sign ups, and of course, video views.
Make Custom Audiences for your retargeting campaigns
Using the GeneralEvent and its parameters, you can have some incredible accurate and targeted Custom Audiences.
All the other events can be used for Custom Audiences, depending on your own goals. You can retarget people that made searches, commented, downloaded something, or submitted a form.