Hello, data analyst! I have an online marketing dataset that I’d like you to analyze. Please provide clear insights, generate relevant visualizations, and offer actionable recommendations based on the data. Ensure all visuals are downloadable for my use. Let’s get started!
Analyze the data and create 10 useful reports for a marketing agency, using visuals as much as possible. Let me download each visual.
Create reports similar to Google Analytics Monetisation. Let me download each visual.
Analyze the provided dataset, focusing on sales, campaigns, customer behavior, and time patterns. Identify and explain the five most insightful observations that can help in optimizing marketing strategies and customer engagement. Please include any patterns, anomalies, or unique characteristics that stand out in the data.
Based on the analysis of the provided dataset, please identify key insights related to campaigns, landing pages, customer behavior, sales patterns, and advertising channels. For each insight, provide specific actionable recommendations that could be implemented to optimize marketing strategies, enhance customer engagement, and increase sales. Ensure that the advice is tailored to the unique characteristics and patterns observed in the data.
What is the best-performing campaign?
What landing page generated the most sales?
What is the email of my best customer?
At what hour most sales occurred? Use event_time.
a. Which UTM campaigns were most successful in promoting specific products or product categories? b. How did individual products perform across different UTM campaigns?
a. What were the most effective UTM sources for selling specific products or categories? b. How did the performance of different products vary across UTM sources and mediums?
a. Which UTM contents and terms were most associated with the sales of specific products?
a. How did specific UTM campaigns perform in selling products across different regions or countries?
Traffic Source Effectiveness: a. How do different traffic sources perform in terms of sales, cost, and profit?
Traffic Source and Geographic Insights: a. How do traffic sources perform across different regions or countries?
Traffic Source and Landing Page Performance: a. How do different traffic sources perform with various landing pages?
These are some useful prompts if you use our WooCommerce Cost of Goods plugin:
Total is under total_sales, landing pages are under landing_page.
a. How does the total cost of products vary across different UTM campaigns?
a. What are the profit margins for different UTM campaigns?
a. How do different landing pages perform in terms of product cost and profit?
a. How is the total cost of products distributed across different traffic sources (UTM sources)?