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The Signal event fires automatically and it has a number of triggers that let you track key actions your visitors perform. The trigger is captured by the event_action parameter.
This trigger fires the Signal event when someone clicks on a link or button. There are additional parameters you can use: text (the text of the link of the button), and target_url.
This trigger fires the Signal event when a YouTube or Vimeo embedded video is played. It tracks the video name and ID as parameters.
This trigger fires the Signal event when the user clicks on an email.
This trigger fires the Signal event when the user clicks on a phone number. The phone number must use the default tel: marckup.
This trigger fires the Signal event when a form’s button is clicked. It has specific parameters: text, form_class, form_id.
This trigger fires the Signal event when a new WordPress account is created.
This trigger fires the Signal event when a downloadable file is clicked. Specific parameters: download_type, download_name, download_url
This trigger fires the Signal event when a comment is added.
Fire events for speciffic URLs. You have flexible conditions, “contains” or “match”.
With Clicks on CSS Selector you can target clicks on any speciffic element from your pages.
Fire events when your visitors click on speciffic URLs.
Fire events when one or more pages are scrolled up to a percent.
Fire events when the mouse moves over a speciffic element.
Fire events based on WordPress post_type.
All the Google Analytics 4 events will have a common set of parameters.
The title of the page where the event is fired.
The WordPress post type of the content where the event is fired. Examples: post, product, download, etc.
The WordPress ID of the content where the event is fired.
Use it to create targeted Custom Audiences and Lookalikes, or even Custom Conversions.
UTMs are added to all the events of a given session. They start from the landing page up to the exit page, allowing for correct conversion attribution.
Your visitors’ browser hour, day and month will be added as parameters, so you can track the real conversion time. You’ll know when is the best time to reach them with offers.
Each event will have user role parameter (visitor, editor, client, admin etc).
Each event will have the site name added as a parameter. This will be very helpful if you use the same pixel on multiple websites.
It will help identify the events fired by PixelYourSite. Some clients have the same pixel or a different one installed by other means, either because they need to, or by mistake.
The URL where the event was fired.
The purchase event will be fired on the “Thank You Page” (order-received), tracking transaction’s value, tax, shipping, products, and product categories.
The begin_checkout event will be fired on your Checkout Page. Checkout_progress will record name, email, place order.
The problem: Google Analytics reports will use your account time zone. If you target a global audience, you won’t be able to tell at what time your clients convert (their time, not yours).
The solution: That’s why we’ve added your visitors’ browser time (hour interval, day, month) as custom dimensions to all our events.
Your advantage: You can now see the actual time your visitors convert. It’s easier to approach them when is more likely they’ll take action
PixelYourSite lets you prepare your website for Google Optimize with no coding effort. Simply add your container ID in our dedicated field and you’re good to go. The anti-flicker snippet is automatically inserted too.
Google Optimize allows you to test variants of web pages and see how they perform against an objective that you specify.
No personal data is sent to Google Analytics. However, some legislation will consider the IP as a personal information. You have an option to anonymise the IP addresses of hits sent to Google Analytics
Enable the Google Analytics User-ID and create a special Google Analytics property that track just your logged-in users.
If you use WPML, you can fire different Google Analytics for each language. This feature is part of the Super Pack.
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