Facebook Pixel - PixelYourSite Professional

Prepare your website for Facebook Ads and Facebook Analytics. E-Commerce specific events are fired for WooCommerce and Easy Digital Downloads.

Facebook Conversion API support for all pixel events.

Facebook Conversion API (CAPI events)

Send every pixel event using the Facebook Conversion API (CAPI events). This will recover events lost dues to browser limitations and ad blockers.

The plugin will send each event using the browser and Conversion API, and Facebook will deduplicate the server event if the browser event works. If for some reason the browser event doesn’t work, Facebook will use the Conversion API event.

Track key actions with the Signal event

The Signal event tracks key actions and you can use it to configure Custom Audiences or Custom Conversions. It has a number of triggers that you can identify using the event_action parameter. 

Internal or External Clicks

This trigger fires the Signal event when someone clicks on a link or button. There are additional parameters you can use: text (the text of the link of the button), and target_url.

Watch Video

This trigger fires the Signal event when a YouTube or Vimeo embedded video is played. It tracks the video name and ID as parameters.

Email Links

This trigger fires the Signal event when the user clicks on an email. 

Phone Links

This trigger fires the Signal event when the user clicks on a phone number. The phone number must use the default tel: marckup. 

Forms

This trigger fires the Signal event when a form’s button is clicked. It has specific parameters: text, form_class, form_id.

User Sign-up

This trigger fires the Signal event when a new WordPress account is created.

Downloads

This trigger fires the Signal event when a downloadable file is clicked. Specific parameters: download_type, download_name, download_url

Comments

This trigger fires the Signal event when a comment is added. 

AdSense

This trigger fires the Signal event when an AdSense ad is clicked.

Fire your own custom or standard events

Trigger your own events to capture actions that really matter for your business. You will have various triggers.

URL Visit

Fire events for speciffic URLs. You have flexible conditions, “contains” or “match”.

Clicks on CSS Selector

With Clicks on CSS Selector you can target clicks on any speciffic element from your pages.

Clicks on URL

Fire events when your visitors click on speciffic URLs.

Page Scroll

Fire events when one or more pages are scrolled up to a percent.

Mouse Over

Fire events when the mouse moves over a speciffic element.

Post Type

Fire events based on WordPress post_type.

A common set of useful parameters

All the Facebook Pixel Events on your website will have a common set of parameters, tracking key data that can be used for Custom Audiences or Custom Conversions.

Page Title

The title of the page where the event is fired. 

Post Type

The WordPress post type of the content where the event is fired. Examples: post, product, download, etc.

Post Id

The WordPress ID of the content where the event is fired.

Traffic Source

Use it to create targeted Custom Audiences and Lookalikes, or even Custom Conversions.

UTM

UTMs are added to all the events of a given session.  They start from the landing page up to the exit page, allowing for correct conversion attribution.

Visitors’ Browser Time

Your visitors’ browser hour, day and month will be added as parameters, so you can track the real conversion time. You’ll know when is the best time to reach them with offers.

User’s Role

Each event will have user role parameter (visitor, editor, client, admin etc).

Domain URL

Each event will have the site name added as a parameter. This will be very helpful if you use the same pixel on multiple websites.

Plugin’s Name

It will help identify the events fired by PixelYourSite. Some clients have the same pixel or a different one installed by other means, either because they need to, or by mistake.

Event URL

The URL where the event was fired.

Landing Page

The lading page is tracked and added as a parameter to all your events.

WooCommerce Facebook Pixel Integration

Automatic WooCommerce Facebook pixel configuration with ZERO effort and NO CODING. The events are Dynamic Product Ads Ready, having the required content_type and content_ids parameters. Full Facebook Conversion API (CAPI events) support.

Purchase

The Purchase Event fires on the “Thank You Page” (order-received).You can use Custom Thank You Pages with our Super-Pack.

CompleteRegistration

Fire it for each transaction and use PROFIT as value. You can track both the Total and the Profit for your ads. It works with our WooCommerce Cost of Goods plugin.

InitiateCheckout

The InitiateCheckout Event will be fired on the Checkout Page.

AddToCart

The AddToCart Event will be fired on the add to cart button clicks. You configure it to be fired on the Cart Page or on the Checkout Page if you need to.

RemoveFromCart

Fired when product are removed from the cart.

ViewCategory

Fired on product category pages.

ViewContent

Fired on single product pages.

Lead

Fired when affiliate products are clicked.

AddPaymentInfo

It can be fired on PayPal Standard buttons.

FrequentShopper

Fired when client reaches a minimum number of transactions. You can define this number, by default is 2.

VIPClient

Fired when a client reaches a minimum number of transactions and a minimum average order value. By default is set at 3 transactions and an average value of 200.

BigWhale

Fired when the client LifeTime Value reaches a minimum. By default is set at 500, but you can change it as you want.

Export your customers

Export a Lifetime Value (LTV) customers file and use it for LTV Lookalikes.

Conversion API (CAPI)

Bypass browser’s restrictions and send the all your WooCommerce events using Conversion API.

Easy Digital Downloads Facebook Pixel Integration

Automatic EDD Facebook pixel configuration with ZERO effort and NO CODING. Conversion value is tracked, and you can customise the value parameter for each event. All the Dynamic Product Ads events and parameters are implemented. Full Facebook Conversion API (CAPI events) support.

Advanced Matching

Securely send Facebook the data that you have about your customers, like their name, email, phone number or address. This will increase conversion attribution and remarketing results.

Facebook Dynamic Ads for WordPress Posts

You can promote your normal WordPress content using Dynamic Ads. The plugin lets you fire the e-commerce speciffic events on simple blog pages.

GDPR

We have dedicated filters that can be used by developers to disable tracking and we integrate with 4 different “cookie consent” plugins.

WPML Integration

If you use WPML, you can fire different pixels for each language. This feature is part of the Super Pack.

WooCommerce Category Pixel

Fire a Facebook Pixel for each WooCommerce category. This category pixel will get all the e-commerce specific events: ViewCategory, ViewContent, AddToCart, InitiateCheckout, Purchase.

Verify your domain for Aggregated Event Measurement

Easily verify your domain so that you can have full access to Facebook Aggregated Event Measurement features.

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