Easy Digital Downloads First-Party Reports
Find out what ads generate your Easy Digital Downloads orders using UTMs, discover your traffic sources and landing pages. Visualize your data inside the plugin, or download it as CSV.
Find out what ads generate your Easy Digital Downloads orders using UTMs, discover your traffic sources and landing pages. Visualize your data inside the plugin, or download it as CSV.
PixelYourSite Professional will track key info about each Easy Digital Downloads order: traffic source, landing, and a number of UTMs.
You’ll see it when you edit an order and on the dedicated Easy Digital Downloads Reports page inside the plugin.
UTMs, or Urchin Tracking Module parameters are small pieces of code you can add to your ads, or any links pointing to your site. They help you attribute sales to campaigns. You can use UTMs with your Meta ads, Google ads, any ads in general, newsletter emails, affiliate links, and so on.
PixelYourSite comes with copy/paste UTMs templates for Meta, Google, Pinterest, Bing, and TikTok. The templates will automatically get the campaign, ad set, and ad names. You also have an UTM builder to create all sorts of UTMs for your other traffic sources.
PixelYourSite will track UTMs and associate them to each EDD order. This will allow you to understand what source, medium, campaign, ad set, or ad generated each sale. This data is available through an Easy Digital Downloads Reports section, and on the order’s page.
The EDD Reports will show you lots of valuable insights, including a list of the products related to each source, landing page, or UTM. This way you will know what items each campaign, ad set, or ad sold. That’s valuable information that Meta, Google, Pinterest, Bing, or TikTok don’t show you with their reports.
The reports will display a list with all the order IDs related to each source, landing page, or UTM with a direct link to the order’s page for more insights.
Unlike the Meta Pixel, Google Analytics, Pinterest, or TikTok tags, our plugin is first-party tracking. We don’t use external scripts to gather this data, and we use only first-party cookies. Your Easy Digital Downloads site builds its own analytics.
This data is tracked by your EDD site and stored on your site’s database. It’s not hosted on external servers, is not shared with other services, and is not seen by anyone else. You own it!
While Meta (Facebook) can have difficulties in correctly attributing sales on iOS devices, these reports will get the data as a first-party tool, on your site, from your own customers.
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