You’re doing Facebook Campaigns for your WooCommerce site, you’re having a few nice ads running, you’re
spending investing money and hoping for a healthy profit. But what is really going on with your campaigns? What is your ROI, are you profitable, can you be more efficient? You definitely need to track your results to really understand if you’re marketing efforts are getting you in the right direction. You need proper tools, and the good news is that they are free and easy to integrate with your website. Read on!
- For a better understanding of Facebook Ads Reports and how to create and save custom reports read this article
How to use Google Analytics URL Builder (Facebook free tool)
Before we start with this tool it is important to say a few words about URL tags. This tags are appended to or will replace existing tags in your URLs. They are usually used to pass information, and in our case, they will be used to transmit crucial data to Google Analytics. They look something like this: http://www.example.com/some-page/?key1=val1&key2=val2
With the help of this tags, Google Analytics will be able to generate reports about the traffic coming from your ads, with data about Ecommerce conversion, Transaction Number, and Revenue.
How to generate parameters or tags with URL Builder
Go to the tool page: https://www.facebook.com/business/google-analytics/build-your-url
- Paste your URL and then add the necessary info:
- *Campaign source: Facebook
- *Campaign medium: Options are CPC, CPM or oCPM, depending on the way you’re optimizing your campaigns
- *Campaign name: is better to use a short name
- Campaign term: something to identify your audience
- Campaign content: used to identify your ads
2. Click “Create URL” button
This will generate a new URL, like in the picture above. Copy what it is after the question mark.
How to add tags to your campaign URLs in Facebook Ads Manager
When you create your ads inside Ads Manager, under Text and Links section, click on the “Show Advanced Options” link, right after “Call-to-Action Button”. This will open a few more fields. Go to the last one, “URL tags”, and paste what you copied in the previous step.
This will add the tags to each URL in the ad. If you already have tags inside the URL, it will replace them.
Now your Google Analytics reports will show you more in-depth details about the traffic sources, and you will better estimate the results from your campaigns.
Have any questions or suggestions? Use the comments bellow to express yourself.