Optimize your ads for the right objective
The Purchase Event is the right choice in most cases when it comes to ads optimized for Conversion.
Get more specific with Custom Conversions
If you want, you can define a conversion using one of the events and its parameters.
In this example, a conversion will be considered when the order value is over $450 and at least one product is from the Phones category.
Custom Conversions can be used for ads optimization and can be tracked by your ads reports.
Be always ready to retarget your clients
Make a Custom Audience from your Purchase Event.
And find new customers with Lookalike Audiences
Use your Purchase Event CA as the base for your Lookalikes.
Be creative with your retargeting campaigns
Here’s Custom Audience of buyers from the last 30 days that didn’t use a coupon. They might be interested in one.
Track conversion and ads’ performance with custom reports
Configure custom reports to show the performance of each key event fired on your site. You will better understand how your ads really perform.