Google Analytics

Even when everything seems correct—no console errors, the code in place—the data sometimes just doesn’t show up in GA4. We’ve encountered this repeatedly with clients. Often, it’s due to a faulty GA4 Data Stream. Here’s the…

What happens on your website is important and you should measure the most you can with Google Analytics. Yes, page views matters, but if you’re serious about your online business, you should go way beyond that.…

If you use PayPal as one of your payment getaways chances are that Google Analytics will show PayPal as a referer for your transactions, making impossible to see the real referrers. This happens because your clients…