Do I need to copy/paste the full Facebook Pixel code somewhere?
No, you just have to enter your pixel ID in the dedicated field. The plugin will do the rest for you.
Where can I find the Facebook Pixel ID?
You can find it here: https://www.facebook.com/ads/manager/pixel/facebook_pixel
Can I use the plugin for Custom Audiences or Custom Conversions?
Absolutely yes! Actually, the plugin will super-optimize your site for Custom Audiences and Custom Conversions.
You will be able to create the classical ones based on URLs, but also Custom Combinations, like people who visited posts from category XYZ, or tagged with tag ABC in the last 30 days.
Use the PRO version, and you’ll be able to do crazy things, like << people that were coming from Google and visited products under category “blue widget”>>, or <<clients who bought products of at least $100, using the discount coupon “promo”>>.
Can I have more than just one event on a page?
Yes, you can! You can have any number of events you want on a page.
Does it work with WooCommerce?
Yes, it does. The plugin adds all the necessary events, like ViewContetn, AddToCart, InitiateCheckout and Purchase. This way you can easily track conversion.
Do I have to manually add the events for WooCommerce?
No, you don’t, the plugin will take care of everything for you.
Does it work with Easy Digital Downloads?
Yes, it works in the same way it does with WooCommerce.
Does it work with Dynamic Ads (promote a product catalog)
Yes, all the WooCommerce and EDD pixel events are Dynamic Ads ready.
Can I fire additional events if I need to?
Of course, you can fire any type of event (standard or custom) on any URL of your site. You can also use a partial URL by adding a * at the end of it (this way all the URLs starting with that string will be targeted).
With the PRO version, you can use Dynamic Events and fire them on:
- clicks on external or internal links
- clicks on CSS elements, like form buttons
- mouse over CSS elements
- page scroll
Will your plugin increase the loading speed of my site?
The plugin itself is really fast. However, you have to remember that the pixel has to communicate with Facebook to send all the data, and this will add a little load on your site.
Will this impact on your visitors? No, because all the requests are asynchronous, meaning that the browser will continue to load and your users will not see any delay whatsoever.
Are there any known incompatibilities with other themes or plugins?
Any program, service, code or plugin that adds the Pixel Code, since you can’t have two similar pixels on a page.
* We had a problem with Mamaya, a retargeting service
* It won’t work with LeadPages or any similar system because those pages are generated outside WordPress
If any incompatibilities will arise we will add them here and, of course, will try to fix them as soon is possible.
I have the pixel installed on my website and I am running a Facebook Campaign, but the reports are confusing me. How can I see my campaign results?
We have an article about how to create Custom Reports