Easy Digital Downloads Facebook Pixel Integration
Automatic EDD Facebook pixel configuration with ZERO effort and NO CODING.
EDD Conversion value is tracked, and you can customise the value parameter for each event.
All the Dynamic Product Ads events and parameters are implemented.
Automatically install all the EDD events
The plugin will automatically install all the e-commerce specific events, tracking any important action, like product or category view, add to cart, remove from cart, checkout and purchase.
Track everything with events parameters
A huge range of useful data is added as parameters, like product names, categories, tags, the use of coupons, the time of the transaction and many more.
E-commerce events are fired automatically
The plugin captures every action on your store by firing the e-commerce specific events.
The Purchase Event will fire on the “Thank You Page”, tracking your transactions.
The InitiateCheckout Event will be fired on the Checkout Page.
The AddToCart Event will be fired on the add to cart button clicks. You configure it to be fired on the Checkout Page if you need to.
The RemoveFromCart Event will be fired when product are removed from the cart
The ViewCategory Event will be fired on download category pages.
The ViewContent Event is added to all your download pages
Dynamic Product Ads Ready
The Easy Digital Downloads events are Dynamic Product Ads (DPA) ready, having the appropriate parameters:
The plugin is very flexible, letting you select different content_ids parameter rules (ID or SKU), or to treat variable products as simple products, in case you want your DPA to show only the main item and not the variations.
Fine-tuned conversion value for each event
You can turn ON/OFF and setup value rules for each Easy Digital Download event.
Include or exclude tax
As the base for your events’ value, you can use the Easy Digital Downloads price logic (the exact price, as it is visible on your site for each client), or personalize it, by including or excluding the tax.
Turn value ON/OFF for each event
You can turn ON/OFF the value for almost all your EDD events.
Only the Purchase event must always have the value parameter.
Use the correct value for each event
For each EDD event you can use the following value logic:
- product price
- product price percent (super useful, it can help you improve your conversion)
- a global value
Fire Purchase Event on transaction only
Fire the event on transaction only – this option ON makes sure that the EDD Purchase Event is not fired on a simple page refresh or visit. The event will be triggered only once after the real transaction takes place. This is extremely useful, because your clients can hit that page when they look for their files or license keys.
EDD Events Parameters
A huge number of parameters will be tracked, ready for Custom Audiences, Lookalikes, Custom Conversions, and Facebook Analytics:
Content_type and content_ids are tracked in order for Dynamic Product Ads (DPA) to work.
Value and currency are tracked, and you can fine-tune your value parameter.
Total (order total), tax, payment method, and the order_id are also tracked.
For registered clients, you’ll have the number of transactions, lifetime value and the average order value. User role is also tracked.
Content_name will track each product name, and you also have category_name, tags, num_items (the number of products) parameters.
Your client location goes under 3 specific parameters: town, state, country.
The exact time of the transaction is tracked using your client browser’s time: hour, day, month. Especially useful if you sell in multiple time zones.
Traffic source and UTMs are also added as parameters.
Your domain name is added as a parameter, in order to help when you use the same pixel on multiple stores.
The use of coupons is tracked by coupon_used and coupon_name parameters.
Custom Advanced Marketing Events for EDD
Custom Advanced Marketing Events will fire when an important client makes a purchase and can be used for Custom Audiences and Lookalikes.
Fired when client reaches a minimum number of transactions. You can define this number, by default is 2.
Fired when a client reaches a minimum number of transactions and a minimum average order value. By default is set at 3 transactions and an average value of 200.
Fired when the client LifeTime Value reaches a minimum. By default is set at 500, but you can change it as you want.
Advanced Matching will increase your conversion attribution
Securely send Facebook the data that you have about your EDD customers, like the name, email, phone number or address. This will increase conversion attribution and remarketing results, letting Facebook make a better match with a real account.
Export your EDD customers for LTF Lookalikes
Export an Lifetime Value (LTV) customers file and use it to make LTV Lookalikes. This is a Facebook recommended strategy that can help you find new potential customers.