“Facebook for WooCommerce” is a Facebook developed plugin that does a few things:
Implements a basic version of the Facebook Pixel.
Synchronizes your WooCommerce products with a Product Catalog and a Facebook Shop.
Enables a Facebook Messanger on your website.
“PixelYourSite” it’s a popular WordPress Tag Manager that helps you track almost anything:
Implement the Facebook Pixel, Google Analytics, Google Ads, and Pinterest Tag (more to come).
Insert custom scripts (Head & Footer option).
Track important actions and data via the Global Events: content details, clicks, embedded video views, searches, form submit, comments, downloads, AdSense clicks.
Configure your own events using various triggers: URL contains or equals, clicks, mouse over, and page scroll.
Deploy WooCommerce tracking, with Facebook DPA support, Google Analytics Enhanced Ecommerce, Google Ads Remarketing, and Pinterest e-commerce specific events.
PixelYourSite will make sure the Facebook Pixel is NOT added twice on your website.
All the pixel related stuff is controlled by PixelYourSite.
Our Global Events will be fired, and you can configure your own events. WooCommerce events will be tracked as well.
In order for Dynamic Product Ads to work you need your WooCommerce products matched with your Product Catalog. This is done using the pixel’s “content_ids” parameter of the WooCommerce specific events.
When “Facebook for WooCommerce” is activated, “PixelYourSite” will offer you an option to use their ID logic. This way, matching will be possible.