How to use “Facebook for WooCommerce” and “PixelYourSite” plugins together
“PixelYourSite” works with “Facebook for WooCommerce” plugin improving your tracking while you synchronize your Facebook Page Shop or add a Messanger to your store.
What is “Facebook for WooCommerce”?
“Facebook for WooCommerce” is a Facebook developed plugin that does a few things:
Implements a basic version of the Facebook Pixel.
Synchronizes your WooCommerce products with a Product Catalog and a Facebook Shop.
Enables a Facebook Messanger on your website.
What is “PixelYourSite”?
“PixelYourSite” it’s a popular WordPress Tag Manager that helps you track almost anything:
Implement the Facebook Pixel, Google Analytics, Google Ads, and Pinterest Tag (more to come).
Insert custom scripts (Head & Footer option).
Track important actions and data via the Global Events: content details, clicks, embedded video views, searches, form submit, comments, downloads, AdSense clicks.
Configure your own events using various triggers: URL contains or equals, clicks, mouse over, and page scroll.
Deploy WooCommerce tracking, with Facebook DPA support, Google Analytics Enhanced Ecommerce, Google Ads Remarketing, and Pinterest e-commerce specific events.
“PixelYourSite” works with “Facebook for WooCommerce” offering you better tracking features.
How does this work?
PixelYourSite will make sure the Facebook Pixel is NOT added twice on your website.
All the pixel related stuff is controlled by PixelYourSite.
Our Global Events will be fired, and you can configure your own events. WooCommerce events will be tracked as well.
You can do Dynamic Product Ads
In order for Dynamic Product Ads to work you need your WooCommerce products matched with your Product Catalog. This is done using the pixel’s “content_ids” parameter of the WooCommerce specific events.
When “Facebook for WooCommerce” is activated, “PixelYourSite” will offer you an option to use their ID logic. This way, matching will be possible.
“PixelYourSite” will take care of the tracking, letting “Facebook for WooCommerce” synchronize the Facebook Shop or add the Messanger on your store.
You’ll have all PixelYourSite advanced tracking options
- Track almost everything with our Global Events.
- Fire your own events to capture key actions.
- Enjoy our wide range of events parameters.
- WooCommerce events will be Dynamic Ads ready.
You’ll have the “Facebook for WooCommerce” page shop integration
- Your products will be synchronized with your Facebook Page Shop.
- You’ll have a Product Catalog.
- You’ll be able to run Dynamic Product Ads.
You’ll have the “Facebook for WooCommerce” Messenger function
What is Facebook for WooCommerce
Facebook for WooCommerce is a WordPress plugin build by Facebook. It helps you connect your WooCommerce store to Facebook Product Catalog and Facebook Page Shop. The plugin also implements a basic version of the Facebook pixel.
Is Facebook for WooCommerce free?
Yes, Facebook for WooCommerce is a free plugin.
Can I use Facebook for with PixelYourSite?
Yes, you can. PixelYourSite has an integration with Facebook for WooCommerce. When it detects the plugin, it makes sure your Facebook pixel is not inserted twice. PixelYourSite also has the option to use Facebook for WooCommerce content_ids logic. This way product matching works fine.
Are there any benefits in using Facebook for WooCommerce and PixelYourSite?
Yes, there are. You can have your products synchronised by Facebook for WooCommerce and the Facebook pixel implemented by Facebook for WooCommerce. This way you’ll enjoy all the extra tracking features.