Track Downloads

The Download event

This event will be fired when a file is downloaded. You can configure what file formats will count as a download.

This event will have the following parameters on Facebook and Pinterest:

• download_name: the name of the downloaded file
• download_type: the file format (jpg, png, zip, and so on)
• download_url: the exact URL of the downloaded file
• content_name
• content_category
• tag
• post_type
• post_id
• traffic_source
• UTMs
• Visitor’s browser’s time (hour, day, month)
• user’s role
• domain name
• plugin’s name

On Google Analytics it will have the next structure:

• Event Category: Download
• Event Action: the downloaded file URL
• Event Label: the downloaded file name