Track Downloads
The Download event
This event will be fired when a file is downloaded. You can configure what file formats will count as a download.
This event will have the following parameters on Facebook and Pinterest:
- download_name: the name of the downloaded file
- download_type: the file format (jpg, png, zip, and so on)
- download_url: the exact URL of the downloaded file
- content_name
- content_category
- tag
- post_type
- post_id
- traffic_source
- UTMs
- Visitor’s browser’s time (hour, day, month)
- user’s role
- domain name
- plugin’s name
On Google Analytics it will have the next structure:
- Event Category: Download
- Event Action: the downloaded file URL
- Event Label: the downloaded file name
