Track Downloads

The Download event

This event will be fired when a file is downloaded. You can configure what file formats will count as a download.

This event will have the following parameters on Facebook and Pinterest:

  • download_name: the name of the downloaded file
  • download_type: the file format (jpg, png, zip, and so on)
  • download_url: the exact URL of the downloaded file
  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • traffic_source
  • UTMs
  • Visitor’s browser’s time (hour, day, month)
  • user’s role
  • domain name
  • plugin’s name

On Google Analytics it will have the next structure:

  • Event Category: Download
  • Event Action: the downloaded file URL
  • Event Label: the downloaded file name