Use PROFIT for your Facebook Pixel events

Use PROFIT for Facebook Events

You can use PROFIT as value for your WooCommerce events. The plugin works with PixelYourSite free and pro versions.

Open PixelYourSite’s WooCommerce tab and look for the event you want to modify. This option works for the following events:

  • Purchase
  • InitiateCheckout
  • AddToCart
  • ViewContent (fired on single product pages)

Click on the event and look for Value settings. You will see an option called “Price minus Cost of Goods”. Select it and Save the new settings.

If you can’t locate the “Price minus Cost of Goods” option, please update the PixelYourSite plguin to the latest version.

NOTE: this option will be applied for Pinterest related events too.

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Learn about iOS 14 and Facebook Aggregated Event Measurement