Why do you need to verify your domain?
Domain Verification and Aggregated Event Measurement
Domain verification is part of the changes Facebook implements in respect of Apple iOS 14 privacy changes. Facebook will ask Apple permission to track 8 conversion events per domain. Domain verification establishes which Business Manager account has the authority to configure and prioritize the 8 available conversion events for a given domain.
Domain Verification and link editing
Domain verification allows you to manage editing link permissions for both organic and paid content. Only trusted partners or employees can edit make changes to your content.
After you verify your domain, Pages without editing permissions will not be able to make changes to your ads.
Facebook Domain Verification
Domain Verification is a simple process that you can do inside your Business Manager.
There is one step you need to perform on your website that involves one of the 3 following options:
- DNS Verification
- HTML File Upload
- Meta-Tag Verification
Among the three, Meta-Tag Verification is the easiest, and you can do it with the PixelYourSite WordPress plugin.
Go inside your Business Manager
Log in to your Business Manager and go to Brand Safety > Domains
Add your domain
Click the “Add” button, and add your domain in the popup. Click on “Add Domain”.
Meta-Tag Verification
After you add your domain, REFRESH the page. Sometimes this is needed to continue.
You will see the 3 verification options. Click on Meta-Tag Verification.
Click on the bold meta-tag to copy it.
Add the tag on your website
Go to your website’s admin, and open the PixelYourSite plugin. Click on the “Click for settings” button next to the Facebook Pixel.
Look for the “Verify your domain” field, and paste the meta-tag. Scroll down, and save.
If you have a cache plugin, delete your cache.
Verify your domain
Go back inside your Business Manager, and click the green “Verify” button.
Assign Partners and Add Assets
Once your domain is verified, you can share it with other businesses or connect it to other assets.
Click on the “Assign Partner” button to give permissions to other businesses. You’ll need their business ID.
Click on the “Add Assets” button to connect the domain to other assets controlled by your business.
