One plugin, every major ad platform
Browsers increasingly block third-party tracking, so a browser pixel alone misses conversions. That’s why every platform below fires two ways: a browser pixel, and, where the platform supports it, a server-side Conversions API, deduplicated automatically, so your ad account keeps getting accurate data whether or not the visitor’s browser cooperates.
Included in every plan
Meta Pixel (Facebook Pixel): Full Facebook Conversions API (CAPI) support for every event the plugin fires, ready for Meta Ads. Tracks extensive data for Custom Audiences and Custom Conversions, Dynamic Product Ads pixel configuration, customer lifetime value, both profit and total revenue per ad, a pixel per WooCommerce category, and WPML language targeting. Long-time Meta Business Partner. See the Meta Pixel (Facebook Pixel) page.
Google Analytics: GA4 and Google Consent Mode V2 support, installed with no code. Tracks page views, clicks, video views, downloads, form submissions, comments, and user registration; fires custom Google Events and Custom Dimensions; Enhanced Ecommerce for WooCommerce or EDD, checkout progress tracking, Google Optimize experiments, and WPML language targeting. See the Google Analytics page.
Google Ads Tag: Google Consent Mode V2 support, installed on every page. Configure Google Ads conversions on key pages with Enhanced Conversions, and prepare WooCommerce or EDD stores for Dynamic Remarketing, with WPML language targeting. See the Google Ads Tag page.
TikTok Tag: Installed on every page, firing e-commerce events for WooCommerce or EDD automatically, plus your own custom events with no coding. NEW: TikTok API integration for every event the plugin sends. See the TikTok Tag page.
OpenAI Pixel (ChatGPT Ads) (beta, new): The OpenAI Pixel and Conversions API for ChatGPT Ads, firing WooCommerce or EDD events automatically, including page views, add to cart, checkout, purchases, and subscriptions, with a server-side Conversions API to catch what the browser misses, and Advanced Matching for better match quality. See the OpenAI Pixel (ChatGPT Ads) page.
Google Tag Manager: Zero-coding GTM integration for WordPress. Track any action and push it to the data layer, fully integrated with WooCommerce or EDD, and any form plugin. See the Google Tag Manager page.
Any other script: A Head/Footer option for anything else you need installed, like the Twitter Pixel, affiliate scripts, live chat, and more, with a dedicated WooCommerce integration to add scripts on the order-received page. See the Head/Footer Scripts page.
Available as add-ons
Pinterest Tag: One-click install with Pinterest Audiences and Pinterest Standard Events support, plus automatic WooCommerce or EDD integration. See the Pinterest Tag add-on page.
Microsoft (Bing) UET Tag: Single-click install, plus automatic WooCommerce or EDD integration. See the Microsoft (Bing) UET Tag add-on page.
Reddit Pixel: One-click install to make your site ready for Reddit Ads, plus automatic WooCommerce or EDD integration. See the Reddit Pixel add-on page.