WooCommerce Events Facebook and Pinterest Parameters

Your WooCommerce events will track a large number of Facebook pixel and Pinterest tag parameters that you can use for Custom Audiences, Custom Conversions, or inside Facebook Analytics.

• content_name: the name of the products
• category_name: the product categories
• tags: the product tags
• num_items: the number of products in the cart
• subtotal: for the InitiateCheckout event
• value: the event value, mandatory for the Purchase event
• currency: your store currency
• product_price: the price of the product
• user_role: the type of user firing the event
• domain: the domain name
• traffic_source (pro)
• UTMs: the UTMs of the landing URL (pro)
• month: the transaction’s month, based on the visitor’s browser’s time (pro)
• day: the transaction’s day, based on the visitor’s browser’s time (pro)
• hour: the hour interval, based on the visitor’s browser’s time (pro)