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The Purchase Event Facebook and Pinterest Parameters
Your Purchase event tracks a huge number of useful parameters. Use them to create super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.
- content_type: product
- content_ids: the ids of the purchased events
- value: the event value, as configured inside the plugin
- total: the transaction’s total
lifetime_value: the client lifetime’s value(pro)- currency: transaction’s currency
transactions_count: the number of transactions made by the same client(pro)average_order: the average order of the transactions made by the same client(pro)payment: payment type(pro)tax: the tax value(pro)shipping: shipping option(pro)shipping_cost: the shipping cost(pro)coupon_used: use of coupons (yes/no)(pro)coupon_name: the name of the coupon used(pro)- content_name: the product’s numbers
- category_name: the products categories
- num_items: the number of products
transaction_id: the order’s id(pro)hour: the transaction’s hour interval, based on the client’s browser’s time(pro)day: the transaction’s day, based on the client’s browser’s time(pro)month: the transaction’s month, based on the client’s browser’s time(pro)traffic_source: direct(pro)UTMs: theUMTsof the landing URL(pro)town: address town(pro)state: address state(pro)country: address country(pro)- plugin: PixelYourSite
- domain: your domain name
- user_roles: the client user role
- contents: A list of JSON object that contains the product ids associated with the event as well as additional information about the products