Google Analytics Settings

You can control the Google Analytics Settings by clicking on the dedicated link in the plugin right side menu.

Enable Enhanced Link Attribution

Enhanced link attribution improves click track reporting by automatically differentiating between multiple link clicks that have the same URL on a given page

You can find more details about how it works on Google’s own help section

Anonymize IP

This option will anonymize the IP addresses of hits sent to Google Analytics. For some jurisdictions, this is required by law.

For more information about how this feature work, you can read Google’s own article