Meta Limited Data Use (LDU) for WordPress
Control how Meta processes user data to align with CCPA and other USA regulations
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If you already have a license, learn how to upgrade it.
Limited Data Use (LDU) is a Meta feature that restricts how user data is processed to help businesses comply with privacy laws. It allows businesses to limit data usage for specific users based on location and legal requirements.
Meta’s Limited Data Use (LDU) feature works by adjusting how user data is processed based on compliance requirements. Businesses can enable LDU using:
When LDU is enabled, Meta automatically applies data restrictions for users in supported US states, limiting data usage for ad targeting and measurement.
This feature applies only to users from certain U.S. states, listed in the table below.
If the detected location matches one of the affected states, Meta will check the LDU flag provided with your Pixel or Conversions API (CAPI) events. If the flag is present, Meta will process the data under LDU restrictions, which may impact ad targeting and measurement.
State | Meta Business Tools (Pixel, API, SDK) | Audience Network SDK | Customer List Custom Audiences |
---|---|---|---|
California | ✓ | ✓ | ✓ |
Colorado | ✓ | ✓ | ❌ |
Connecticut | ✓ | ✓ | ❌ |
Delaware | ✓ (Effective Dec 18, 2024) | ✓ (Effective Dec 18, 2024) | ❌ |
Florida | ✓ | ✓ | ❌ |
Montana | ✓ | ✓ | ❌ |
Nebraska | ✓ (Effective Dec 18, 2024) | ✓ (Effective Dec 18, 2024) | ❌ |
New Hampshire | ✓ (Effective Dec 18, 2024) | ✓ (Effective Dec 18, 2024) | ❌ |
New Jersey | ✓ (Effective Dec 18, 2024) | ✓ (Effective Dec 18, 2024) | ❌ |
Oregon | ✓ | ✓ | ❌ |
Texas | ✓ | ✓ | ❌ |
Meta’s Limited Data Use (LDU) is designed to help businesses comply with state-specific privacy laws in the U.S., but it is not a solution for GDPR compliance.
Different Regions Covered
Handling of User Consent
Because different privacy laws apply based on a user’s location, website owners must use a consent management system that adapts to each visitor’s region.
PixelYourSite and ConsentMagic work together to ensure website owners can properly implement Meta’s Limited Data Use (LDU) based on user location and consent preferences.
PixelYourSite provides a dedicated filter that allows developers to send Meta Pixel and Conversions API (CAPI) events with the appropriate LDU flag. This ensures that user data is processed according to Meta’s privacy requirements for affected U.S. states.
ConsentMagic leverages PixelYourSite’s LDU filter to implement a dedicated LDU rule. This rule:
✅ Targets website visitors from supported U.S. states where LDU applies.
✅ Uses a consent type called “Inform and Opt-Out.”
✅ Allows tracking by default but gives users the option to opt-out.
By combining PixelYourSite’s LDU filter with ConsentMagic’s location-based consent rule, website owners can:
✔ Ensure compliance with U.S. state privacy laws.
✔ Differentiate consent settings for different regions.
✔ Provide users with transparency while maintaining ad tracking effectiveness where allowed.
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