Stop sending events parameters that can track Protected Health Information (PHI). This includes things like product names or page titles. You can easily do it wit our dedicated option.
If Meta wants you sop tracking end of the funnel standard events like AddToCart or Purchase, you can replace them with custom events. We have the right triggers.
If medical content is not a key part of your website, you can stop tracking it entirely. Our advanced options allow you to remove the Meta Pixel and CAPI events from specific pages or WooCommerce products and configure tracking to focus on your most important site sections.
Starting January 2025, Meta will enforce stricter data-sharing rules, particularly impacting websites in regulated industries like healthcare. For e-commerce websites selling medical products, understanding Protected Health Information (PHI) is crucial to ensure compliance.
Protected Health Information (PHI) refers to any data that could reveal sensitive health-related details about an individual. For e-commerce sites, this can include information tied to medical products that imply a specific health condition or treatment.
Product names, such as “HIV_test_kit” or “insulin_pump_model_X.”
Page titles containing sensitive product details, like “Buy Blood Pressure Monitor Online.”
Such data can inadvertently be included in event parameters when tracking actions like PageView, Purchase, or Add to Cart, making it subject to Meta’s restrictions.
Meta’s new policies may restrict lower-funnel events, such as Purchase, Lead, or Add to Cart, particularly when they include sensitive data or indicate specific user intent. For e-commerce, this could mean restrictions on tracking product purchases. Outside of e-commerce, actions like booking medical appointments or signing up for services through a patient portal might also be impacted.
For pages displaying detailed medical product information or facilitating sensitive transactions, disable Meta Pixel tracking entirely. This can be the best approach for websites where the medical content is of marginal importance.
Meta’s new restrictions target lower-funnel events, especially those that include sensitive data, to prevent the unintentional sharing of PHI. Adjusting your tracking practices can help you maintain advertising functionality while aligning with these new guidelines. Regularly audit your setup and stay updated on Meta’s policy changes to minimize compliance risks.
To comply with Meta’s restrictions on tracking medical-related data, you can disable specific parameters for Meta Pixel and CAPI events
Enable the Medical Site Option:
Disabled Parameters:
By default, the following parameters will be disabled:
You can add more parameters to the list if needed to ensure full compliance. This setting is specifically for Meta Pixel and CAPI events. To apply similar restrictions across all tags, use the global parameter controls.
Meta might restrict tracking of end-of-funnel standard events like AddToCart or Purchase. To address this, you can set up custom events to track key actions.
For WooCommerce Websites
We’ve added two new triggers that allow you to track:
For these two triggers, you can enable auto-value tracking, which automatically adds value and currency parameters to your events.
Implementing custom events in Meta Ads involves three key steps:
Review the Event in Meta Events Manager:
Select the Event as Your Ads Objective:
Configure Custom Audiences or Lookalike Audiences:
If medical-related content is a non-critical part of your website, you might choose to remove Pixel and CAPI events from tracking it entirely. This ensures your non-medical content gets tracked and promoted without restrictions.
How PixelYourSite Can Help Remove Meta Pixel from Key Pages:
With PixelYourSite Professional and the Super Pack add-on, you can exclude the Meta Pixel from specific WordPress pages, posts, categories or tags. You can also stop tracking speciffic WooCommerce products, or products under some categories or tags.
Target Specific Website Sections:
Use advanced tracking options to focus tracking on non-medical content only, ensuring compliance and effective promotion.
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