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Articles on tracking, ads and the plugins.
Notes, fixes and announcements that do not fit a step-by-step strategy.
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How to SAFELY replace your Facebook Pixel with a NEW one
“How can I SAFELY migrate to a new Facebook Pixel?” I get this question quite often, so I decided to publish this small guide instead of e-mailing the answer every single time. Migrating from an old…
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Facebook over-reporting Purchases? This is your FIX!
The most common issue I get from our clients is that Facebook is NOT reporting all their sales. And that’s somehow normal. The pixel can be blocked by ad-blockers, browser settings, Facebook privacy settings, GDPR/cookies options.…
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“Your parameters and referring URL are displayed as _removed_”. What does it mean?
Facebook’s Events Manager can show you this message: Your parameters and referring URL are displayed as removed. What does it mean and does it affect your ads? Quick takeaway: While custom data is not displayed inside…
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How to Create Really Useful Product Sets Inside Your Facebook Product Catalog
Product Sets allow you to segment your Facebook Product Catalog and implement different strategies for various segments of your inventory. In this article, I will explain how to create relevant Product Segments with no effort. How…
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Missing CompleteRegistration Currency and Value Parameters
Facebook shows you potential problems related to your pixel on their Diagnostics page. To locate it, go inside your Ads Manager, open the top menu, click on Events Manager, Data Sources. If you have multiple pixels,…
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Track CLICKS on Google Analytics with no coding
What happens on your website is important and you should measure the most you can with Google Analytics. Yes, page views matters, but if you’re serious about your online business, you should go way beyond that.…
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Event Violates Business Tools Terms
In line with the GDPR regulations, Facebook introduced a more strict policy when it comes to how personal data is handled by its advertisers. Part of this effort is their attempt to identify when personal data…
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Facebook has these NEW Standard Pixel Events
Facebook is expanding its current set of standard events to cater to more verticals and businesses. These new standard Pixel events will enable advertisers to: Access measurement, targeting and optimization tools more aligned with their true…
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Automatically track key actions with your Meta (Facebook) Pixel
If you’re into Facebook ads you probably know already the power of “PIXEL EVENTS”. You can use them to optimize your ads via Custom Conversion, to retarget segments of your audience via Custom Audiences, or to find…