By hosting the server container on a subdomain of your site, you'll create a first-party tracking environment with fewer browser restrictions.
The server container handles all the heavy lifting by sending data to various destinations. This reduces the load on your server and increases your site's speed. However, remember that you'll need to pay for the server hosting your container, whether it's Google Cloud or another provider.
PixelYourSite GA4 tags can send data to a server container, so the basic stuff works. Native Google Cloud containers along with third party providers like Stape.io are supported.
A server container can send data to APIs like Meta CAPI, Pinterest API, and TikTok API. You can send your tag events with PixelYourSite and your API events with a GTM server container that receives data from your GA4 tag, also controlled by our plugin. Deduplication is possible because we use the same event IDs for all our tags.
We're planning to add support for extra features from providers like Stape.io.
In our latest tutorial video, we guide you through the process of setting up server-side tagging for your website using Google Analytics 4 (GA4) and the PixelYourSite plugin. Here’s what you’ll learn:
In this video, we walk you through the process of hosting a Google Tag Manager server container on your website using a subdomain. This approach enables first-party cookies, enhancing your tracking capabilities. Here’s what the video covers:
Introduction to Server Container Hosting: Learn why hosting a server container on your website’s subdomain is crucial for utilizing first-party cookies, which improve tracking accuracy and data privacy.
Setting Up the Subdomain: We demonstrate how to create a subdomain on your website (e.g., analytics.yourwebsite.com) and map it to the Google Tag Manager server container, ensuring that all data tracking is managed under your domain.
Using PixelYourSite Plugin: The video highlights how PixelYourSite integrates seamlessly with Google Analytics 4 (GA4) to send data from your website to the server container. This integration simplifies server-side tagging, making it accessible and efficient.
Detailed Configuration Steps: Follow along as we guide you through each step, from creating the subdomain to mapping it correctly and setting up the necessary DNS records. We also cover how to update your server container URL and configure the Google Cloud settings.
Testing and Verification: Finally, we show you how to test the setup to ensure everything is working correctly. By browsing your website and triggering events, you can verify that the data flows from your website through the server container to your GA4 property.
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