Both versions will offer you tons of useful features designed to help you track and optimize your ads.
You can fire events when something important takes place on your website. Use them to track key actions, to optimize your ads, to retarget segments of your audience, or to find new potential clients via Lookalikes (Facebook), or Similar Audiences (Google Ads).
Global Events: the plugin will automatically fire them to capture important actions, like clicks, video views, searches, form submit, etc.
Custom Events: you can use various triggers to configure your own events. They can be sent to all or just some of the supported pixels (Facebook, Google Analytics, Pinterest, Google Ads)
Events parameters can send additional data about each interaction. You can use them to create incredible granular Custom Audiences or to better understand your public via Facebook Analytics. They can also help to configure super targeted Custom Conversions (like clicks on particular buttons, video views, specific downloads etc).
Using the Head and Footer option you can add ANY scripts you need. This feature is super-flexible and highly appreciated by our expert users.
The pro version lets you use a number of “dynamic values”: , , , , , .
WooCommerce supports its own set of “dynamic values”: , , ,