WooCommerce Facebook Pixel Integration

Dynamic Product Ads (DPA), fine-tuned conversion value, custom audience optimization – OUT OF THE BOX

The required events are added automatically

The Purchase Event will fire on the “Thank You Page” – the order-received page, where the user lands after completing the transaction. You can use Custom Thank You Pages with our Super-Pack.

The InitiateCheckout Event will be fired on the Checkout Page.

The AddToCart Event will be fired on the add to cart button clicks. You set it to fire on the Cart Page or on the Checkout Page if you need to.

The ViewCategory event will be fired on product category pages.

The ViewContent Event is added to all your product pages

Additionally, you can also enable:

An AddPaymentInof Event on the PayPal Standard button clicks

A Lead Event on the affiliate buttons clicks

Dynamic Product Ads Ready

All the WooCommerce events are Dynamic Product Ads (DPA) ready, having all the appropriate parameters:

  • contente_ids
  • content_type

The plugin is very flexible, letting you select from different from the content_ids parameter logic, or to treat variable products as simple products, in case you want your DPA to show only the main item and not the variations.

Fine-tuned conversion value

Value is tracked for each event and can be highly customized

Include or exclude tax and shipping

As the base for your events’ value, you can use the WooCommerce price logic (the exact price, as it is visible on your site for each client), or personalize it, by including or excluding the tax and the shipping cost (the shipping cost can be added to the Purchase event only).

Turn value ON/OFF for each event

You can turn ON/OFF the value for almost all your WooCommerce events. Only the Purchase event must always have the value parameter.

Use the correct value for each event

For each WooCommerce event you can use the following value logic:

  • product price
  • product price percent (super useful, it can help you improve your conversion)
  • a global value

Using the right event’s value can be crucial: too big, and it can increase the cost of your ads, too small or missing, and it can affect their deliverability. Experiment with these settings.

Fire the Purchase Event on transaction only

Your clients can reload the Thank You Page on purpose or by mistake, messing up your stats and conversion reports. With this option ON, the Purchase event will only fire when an actual transaction takes place.

Use your customers’ Lifetime Value (LTV)

Export an LTV customers file and use it to make LTV Lookalikes. LTV is also added as a parameter for the Purchase event and can be used for Custom Audiences as well.

Enable Advanced Matching

The plugin will securely send Advanced Matching data to Facebook, increasing your conversion attribution and remarketing reach. 

Your WooCommerce site will be ready for outstanding Custom Audiences

You can do much more than just DPA. Our default events’ parameters will let you start super-smart remarketing campaigns

You will have an incredible set of events’ parameters to work with

  • content_type
  • content_ids
  • num_items
  • category_name
  • tags
  • value
  • currency
  • payment
  • shipping
  • town
  • state
  • country
  • traffic_source
  • utm_campaing
  • utm_source
  • coupon_used
  • coupon_name

How to use all these features:

Optimize your ads for the right objective

The Purchase Event is the right choice in most cases when it comes to ads optimized for Conversion.

Get more specific with Custom Conversions

If you want, you can define a conversion using one of the events and its parameters.

In this example, a conversion will be considered when the order value is over $450 and at least one product is from the Phones category.

Custom Conversions can be used for ads optimization and can be tracked by your ads reports.

Be always ready to retarget your clients

Make a Custom Audience from your Purchase Event.

And find new customers with Lookalike Audiences

Use your Purchase Event CA as the base for your Lookalikes

Be creative with your retargeting campaigns

Here’s Custom Audience of buyers from the last 30 days that didn’t use a coupon.  They might be interested in one.

Track conversion and ads’ performance with custom reports

Configure custom reports to show the performance of each key event fired on your site. You will better understand how your ads really perform.

Get the best out of your WooCommerce site with PixelYourSite PRO: