The feed used in this video is created using the WordPress Feed for Facebook Dynamic Product Ads plugin.

How to do Facebook Dynamic Ads for WordPress posts

Watch this video:

STEP 1

Upload your WordPress posts into a Product Catalog

Use the auto-updating feed created by the WordPress Feed for Dynamic Product Ads plugin.

Create a Facebook Product Catalog

Upload your WordPress posts using the auto-updating feed

Learn how to add custom titles, descriptions, or images

STEP 2

Fire the mandatory Facebook Pixel Events

Use PixelYourSite (free or pro) to fire the mandatory events on your blog content:

ViewCategory on categories

ViewContent on posts

AddToCart on post page scroll

Purchase on scroll, comment, or clicks on any element.

STEP 3

Run "Catalog Sels" Facebook Ads

Run Facebook Ads with “Catalog Sales” as objective.

Target interest-based audiences, or Lookalikes you already have.

Optimize your ads for one of the Events from STEP 2.

Dedicated Facebook Pixel

With PixelYourSite PRO, you can configure a dedicated Facebook Pixel just for the blog-related events.

If you run an e-commerce website, this feature is very useful. You won’t have a mix between the “normal” e-commerce events fired on your product pages and the blog events fired for dynamic ads.

Possible Strategies

Grow your newsletter

Optimize your ads for newsletter singups. This strategy works if you have a newsletter singup form on your blog posts.

Target:

Target interest-based audiences, website visitors, Lookalikes.

Optimise:

Optimize for the Purchase Event. Fire this event when the newsletter sign-up button is clicked.

Facebook will deliver your ads to people that are most likely to sing into your newsletter.

Webinar enrolment

Optimize your ads for webinar signups. This strategy works if you have a newsletter singup form on your blog posts.

Target:

Target interest-based audiences, website visitors, Lookalikes.

Optimise:

Optimize for the Purchase Event. Fire this event when the webinar sign-up button is clicked.

Facebook will deliver your ads to people that are most likely to enrol for your webinar.

Promote free courses or guides

This strategy works if you offer free courses or guides on your blog pages.

Target:

Target interest-based audiences, website visitors, Lookalikes.

Optimise:

Optimize for the Purchase Event. Fire this event when the free course or guide button is clicked.

Facebook will deliver your ads to people that are most likely to get your free courses or guides.

Make your voice known

Find new readers for your posts, people that don’t know your brand yet. You want them to click on your ads and read your content.

Target:

Target interest-based audiences and Lookalikes. Exclude people that already visited your blog posts.

Optimise:

AddToCart or Purchase Events.

Fire these events on page scroll.

People that scroll your pages are more interested in your content. Facebook will deliver the ads to people that are more likely to read your posts.

User generated content – comments

Increase engagement by encouraging people to leave comments on your website.

Target:

Target interest-based audiences, website visitors, Lookalikes.

Optimise:

Optimize your ads for the Purchase Event. Fire this event when someone ads a comment on your posts.

Facebook will deliver your ads to people that are most likely comment on your website. User Generated Content can improve your search engine rankings, and creates a stronger bond between your and your readers.

Promote new content

Retarget your website visitors with ads showing your new blogs.

Target:

Target your website visitors. You can exclude recent visits.

Optimise:

AddToCart or Purchase Events. Fire these events on page scroll.

Product Sets:

Create a Product Set for your most recent posts using the “recent-post” tag. The plugin adds under custom_label_0.

Facebook will show your most recent blogs to people that know you already. The ads will be optimized for page scroll, improving engagement.

What do you need

The "PixelYourSite" Plugin

This plugin will help you fire the mandatory events on your blog pages.

You can use the FREE or the PAID version.

The "WordPress Feed for Facebook Dynamic Product Ads" Plugin

This plugin will help you import your blog content into a Facebook Product Catalog.

It will create an auto-updated XML feeds with all the data that Facebook requires.

You can buy the feed plugin from here.

IMPORTANT: we don’t recommend this strategy to complete beginners. While not complicated to execute, Dynamic Ads for WordPress requires a good understanding of Facebook Ads and WordPress.