Enhanced Conversion for Leads​

Enhanced Conversions let Google Ads match more of your leads and sales by securely using first-party data (like email) alongside click IDs (GCLID/GBRAID/WBRAID). Learn how to configure your Google Tag and how to send conversion data. 

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Google Tag settings you must enable

Turn on Auto-tagging (required)

Auto-tagging lets Google add a click ID to your URLs (GCLID for Google Search/Display, GBRAID/WBRAID for iOS app/web flows). We’ll use these IDs when they’re available.

Google Ads → Admin (Tools & Settings) → Account settings → Auto-tagging → Enable.

Why it matters: Higher match rates. If a click ID exists, Google can attribute the conversion even when user data is limited.

Enable form detection for the Google tag

Form detection lets the Google tag automatically identify and collect form interactions on your site — such as when users start or submit a form. This data improves measurement accuracy and supports Enhanced Conversions for leads.

How to enable it:

  1. In your Google Ads account, go to Tools & Settings → Data manager.

  2. Under Tag management, select Manage automatic event detection.

  3. Find your Google tag and click Manage.

  4. Turn on the option for Form interactions.

Once enabled, your Google tag will automatically detect form submissions and send the related signals to Google Ads.

Step 1 — Create a new conversion in Google Ads

  1. Google Ads → Tools & Settings → Goals → Conversions → New conversion action.

  2. Choose the type that fits your flow (most lead sites pick Import → Conversions from clicks).

Step 2 — Create the export file in Conversion Exporter

Create a new Conversion Task → select Data Manager type → complete the steps and generate the file.
Copy the file URL, username, and password, then add them inside the Google Ads Conversion HTTPS connection as the data source.

What happens next

  • Google fetches your CSV on schedule, reads hashed user data + click IDs, and attributes conversions.

  • These uploads augment what the tag detects automatically (e.g., when a form was submitted), improving overall match rates and reporting.

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Send conversion data with user info (via HTTPS feed)

Step 1 — Create a new conversion in Google Ads

  1. Google Ads → Tools & Settings → Goals → Conversions → New conversion action.

  2. Choose the type that fits your flow (most lead sites pick Import → Conversions from clicks).

Step 2 — Create the export file in Conversion Exporter

Create a new Conversion Task → select Data Manager type → complete the steps and generate the file.
Copy the file URL, username, and password.

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