Track Embedded Videos

The WatchVideo event

This event will be fired when an embedded YouTube or Vimeo video is watched on your website.

The event will have 5 separate triggers:

  1. play – when the video starts
  2. 10%
  3. 50%
  4. 90%
  5. 100%

On Facebook and Pinterest it will have the following parameters:

  • event_trigger: it can be play, 10%, 50%, 90% or 100%
  • video_title
  • video_id
  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • traffic_source
  • UTMs
  • Visitor’s browser’s time (hour, day, month)
  • user’s role
  • domain name
  • plugin’s name

On Google Analytics it will have:

  • Event Category: WatchVideo
  • Event Action: play, 10%, 50%, 90%, 100%
  • Event Label: the video title