The Purchase Event Facebook and Pinterest Parameters

Your Purchase event tracks a huge number of useful parameters. Use them to create super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.

• content_type: product
• content_ids: the ids of the purchased events
• value: the event value, as configured inside the plugin
• total: the transaction’s total
• lifetime_value: the client lifetime’s value
• currency: transaction’s currency
• transactions_count: the number of transactions made by the same client
• average_order: the average order of the transactions made by the same client
• payment: payment type
• tax: the tax value
• shipping: shipping option
• shipping_cost: the shipping cost
• coupon_used: use of coupons (yes/no)
• coupon_name: the name of the coupon used
• content_name: the product’s numbers
• category_name: the products categories
• num_items: the number of products
• order_id: the order’s id
• hour: the transaction’s hour interval, based on the client’s browser’s time
• day: the transaction’s day, based on the client’s browser’s time
• month: the transaction’s month, based on the client’s browser’s time
• traffic_source: direct
• UTMs: the UMTs of the landing URL
• town: address town
• country: address country
• plugin: PixelYourSite
• domain: your domain name
• user_roles: the client user role
• contents: A list of JSON object that contains the product ids associated with the event as well as additional information about the products