You can control the Google Analytics Settings by clicking on the dedicated link in the plugin right side menu.
Enable Enhanced Link Attribution
Enhanced link attribution improves click track reporting by automatically differentiating between multiple link clicks that have the same URL on a given page
You can find more details about how it works on Google’s own help section
This option will anonymize the IP addresses of hits sent to Google Analytics. For some jurisdictions, this is required by law.
For more information about how this feature work, you can read Google’s own article
Tracking Custom Dimensions
The plugin will send the visitor’s browser’s time (hour, day, month) as Custom Dimensions. This can be especially useful if your business addresses an international audience, coming from different time zones.
Your normal Google Analytics reports can show the time, but this will be based on the time zone configured inside your account settings. This makes it almost impossible to understand at what hour your visitors are most likely to perform a particular action.
Example: Let’s say you are interested to find at what time your clients convert the most. If you have clients from across the globe, you want to know their browser’s time. Google Analytics will not report this information, but the PixelYourSite plugin will send it as a Custom Dimension.
Configuring Custom Dimensions Inside Google Analytics
Each Analytics property has 20 available indices for custom dimensions, and another 20 indices available for custom metrics.
When you define a custom dimension or metric, you specify its name and other configuration values, and Analytics assigns an index number that you use later to reference the dimension or metric. Custom Dimensions have the following configuration values:
- Name – the name of the custom dimension as it will appear in your reports.
- Scope – specifies to which data the custom dimension or metric will be applied. Learn more about Scope.
- Active – whether the custom dimension or metric value will be processed. Inactive custom dimensions may still appear in reporting, but their values will not be processed.
Open your Google Analytics account Admin by clicking on the bottom-left wheel. Under the Property, column click on Custom Definitions and then Custom Dimensions. Click the “+ NEW CUSTOM DIMENSIONS” button and add them in this exact order:
Using your Custom Dimensions
Once they are configured, your new Custom Dimensions will be available for use in your reports under the “Secondary dimension” selector.
Example: Let’s say you want to find at what hour your clients buy from you. Go to Behaviour > Top Events, select “ecommerce” and click on “purchase”. Click on the “Secondary dimensions” button and on “Custom Dimensions”. Click on “hour”: