Google Ads Dynamic Remarketing

The plugin will prepare your e-commerce related events fired automatically on WooCommerce or Easy Digital Downloads pages for Google Ads Dynamic Remarketing.

In order for this to work, you need to have the Google Ads Tag configured on your website. This is done by adding the Google Ads AW-id (AW-xxxxxxxxx) inside the dedicated field on the dashboard.

Select the right vertical

Depending on how Dynamic Marketing is done, you will need to select the right vertical. This can be done from PixelYourSite Pro WooCommerce tab.

If you have access to Google Merchant, select the Retail vertical. In this case, the following parameters will be added to all the e-commerce events:

  • ecomm_prodid
  • ecomm_pagetype
  • ecomm_totalvalue

Dynamic Remarketing will be done through Google Merchant. You can upload your products to Google Merchant using a feed generated by our dedicated plugin.

If you don’t have access to Google Merchant, select the Custom vertical. In this case, the following parameters will be added to all the e-commerce events:

  • dynx_itemid
  • dynx_pagetype
  • dynx_totalvalue

Dynamic Remarketing will be done using a Custom feed. You can generate a Custom Feed with your products using our dedicated plugin.