You can control the main rules for the events’ value.
- Use WooCommerce price settings – this will use the prices as they are on the site
- Customize Tax and Shipping – you can include or exclude taxes and the shipping cost
Lifetime Customer Value
PixelYourSite calculates your registered customers lifetime value and uses it as a parameter for the Purchase event and for the Advanced Marketing events, as well as for the Custom Audiences File Export option.
You can decide what order status should be considered. The default settings are: pending payment, processing, on hold, completed.