Dynamic Ads for Blog Setup

Use these special events to run Facebook Dynamic Ads for normal WordPress posts instead of products. You can learn how to apply this strategy on this dedicated page.

In order to run Dynamic Ads for blogs, you need to upload your blog posts into a Facebook Product Catalog. We have a dedicated plugin that can help.

Dedicated Pixel

By default, these special events fire for your default Facebook Pixel. You have the option to add a Facebook Pixel ID just for these events. This is recommended if you run an e-commerce website and you do Dynamic Ads for your products too.

Events

When you run Dynamic Ads, you need a set of e-commerce speciffic events and parameters. PixelYoursite can fire these events on normal WordPress pages. This way you can run “Catalog Sales” campaign optimised for various objectives.

ViewCategory – fires on WordPress category pages.

ViewContent – fires on your normal blog pages.

AddToCart – has various triggers:

• page scroll,
• click on CSS Selector,
• comment,
• AdSense clicks,
• Vimeo or YouTube embedded video play.

Purchase – has various triggers:

• page scroll,
• click on CSS Selector,
• comment,
• AdSense clicks,
• Vimeo or YouTube embedded video play.

Value

AddToCart and Purchase events are expected to have a value parameter. By default the plugin uses 0, but you can change it.

Currency

Events with value are supposed to have a currency parameter too. USD is used by default, but you can change it.