WPML / Multilingual
If WPML is active on your site, each feed gains a Feed Language Settings section in the feed editor. This controls which language version of your products is included in that feed.
Language options
Specific language — select a single language from the dropdown. The feed includes only products in that language. Product titles, descriptions, and other translatable content are pulled from the selected language’s translations.
All Languages — the feed includes products across all active WPML languages. Use this only if you need a single combined feed. In most cases, creating a separate feed per language gives you better control over the content.
Recommended setup for multilingual stores
Create one feed per target language and per target market. For example, if you run Google Shopping campaigns in English and German:
- Feed 1: Language = English → submit to Google Merchant Center for the US/UK target
- Feed 2: Language = German → submit to Google Merchant Center for the DE target
This ensures each feed contains the correct translated content and that product titles and descriptions match the language of the market you’re targeting.
How it works
When a language is selected, the plugin switches WPML’s active language before querying products, so all translatable fields return the correct language version. For All Languages, the SQL query is expanded to include products across all language codes simultaneously.