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Conversion Exporter / Conversion Tasks / WooCommerce Source Settings

WooCommerce Source Settings

Last updated: February 12, 2026

When you select WooCommerce as the Source, Conversion Exporter doesn’t just “dump orders to CSV”. It applies order-aware logic (statuses, edits, refunds) so what you upload to Google Ads stays accurate over time.

WooCommerce order filters

Order statuses

Choose which statuses make an order eligible for export (common: Processing, Completed).

  • Orders in other statuses (ex: Pending payment, Failed, Cancelled) are ignored
  • If an order later changes into a selected status, it becomes eligible and will be exported on the next file generation

This lets you decide when a purchase is “real” in your workflow.

Include Converted Lead Data (Enhanced Conversions)

Adds billing details (when available) such as Email, Phone, First Name, Last Name.

  • If SHA256 hashing is enabled in Settings, these fields are exported hashed
  • This improves match rate in Google Ads and is especially useful when click IDs are missing or unreliable

Include Value

Exports the order value and currency.

Turn this ON if you want:

  • revenue in Google Ads
  • ROAS / value-based bidding
  • accurate reporting when order totals change

Offline conversions and adjustments (refunds + order edits)

For WooCommerce, the plugin can keep Google Ads aligned when orders change after the initial export. Two adjustment types are supported:

Restatements (order value changed)

If an order total changes after it was exported (ex: manual discount, item added/removed, partial refund that modifies total), the plugin flags the change (tracked internally) and generates a Restatement row.

Result: Google Ads updates the original conversion value instead of leaving outdated revenue.

Retractions (full refunds)

If an order is fully refunded, the plugin generates a Retraction row.

Result: the conversion value is removed in Google Ads, so performance isn’t inflated by refunded revenue.

Important: Adjustments are uploaded via a separate Conversion Task configured as Conversion adjustments (using Order ID).
(Your main “Purchase” task exports conversions; the adjustments task exports restatements/retractions.)

PixelYourSite integration (avoid double counting)

Only orders not tracked by the PixelYourSite Google Tag

Enable this if you already track purchases client-side with PixelYourSite’s Google tag.

  • Orders that were already tracked online are skipped
  • This prevents duplicate conversions when you use both online tracking and offline uploads