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WooCommerce Events Parameters

Last updated: February 12, 2026

These toggles control extra parameters PixelYourSite adds to WooCommerce events (ViewContent, AddToCart, Purchase, etc.).
They help you build audiences, custom conversions, and GA4 goals, and they improve reporting.

Recommendation: keep them ON unless you get privacy/compliance warnings. If a platform flags a parameter, you can disable just that one.

What these toggles do

When a toggle is ON, PixelYourSite adds that parameter to WooCommerce events (when available).
Examples: num_items, coupon_used, shipping_cost, etc.

Parameters you can enable

Content / product context

  • category_name – product category name (useful for category-based audiences)
  • tags – product tags (good for segmentation)
  • num_items – number of items in cart/order

Fees & totals

  • fees – fees applied to the order/cart
  • total (PRO) – total amount (separate from the standard value in some cases)
  • tax (PRO) – tax amount
  • shipping (PRO) – shipping method/type info
  • shipping_cost (PRO) – shipping cost amount

Customer value & history

  • transactions_count (PRO) – how many purchases the customer has made
  • average_order (PRO) – customer’s average order value
  • predicted_ltv (PRO) – estimated lifetime value (when available)

Coupons & discounts

  • coupon_used (PRO) – true/false
  • coupon_name (PRO) – coupon identifier/name used

GA4-specific

  • payment_method for GA4 (PRO) – sends the chosen payment method to GA4 (useful for checkout analysis)

Parameters that are mandatory (locked)

These are required for specific features, so they can’t be turned off:

  • content_ids (mandatory for DPA)
    Required for Dynamic Product Ads / dynamic remarketing. This is how platforms match events to products in your catalog/feed.
  • content_type (mandatory for DPA)
    Helps platforms understand what content_ids represents (products, product groups, etc.).
  • value (mandatory for purchase)
    Purchase needs a value. If you need more control, set the value at the event level (Purchase settings).

About WooCommerce Events Parameters (notes)

Global parameters (always included)

All events also include global site/context parameters (like page details). Depending on your setup/plan, this can include things like:

  • page title, post type/id, landing page, event URL, user role
  • and (PRO) time/day/month, traffic source, UTMs

Platform readiness

  • Meta Pixel events: Dynamic Ads ready
  • GA4 events: include monetization data
  • Google Ads events: include required data for Dynamic Remarketing
  • Pinterest events: include required data for Dynamic Remarketing

Purchase gets extra parameters

Purchase includes extra ecommerce details such as:
category_name, num_items, tags, plus (PRO) total, transactions_count, tax, predicted_ltv, average_order, coupon_used, coupon_code/name, shipping, shipping_cost, fee/fees.