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UTM Builder and URL Templates in PixelYourSite

Last updated: February 12, 2026

This tool helps you add UTMs to your ad links so PixelYourSite (and GA4) can correctly report where sales and leads came from.

  • UTM Templates = copy-paste templates you use inside each ad platform.
  • UTM Builder = a quick form that generates a tagged URL for you.

What UTMs are (quick)

UTMs are URL parameters like:

  • utm_source (platform) → facebook / google / tiktok / pinterest / bing
  • utm_medium (traffic type) → paid / cpc / email
  • utm_campaign (campaign name/id)
  • utm_content (ad/creative)
  • utm_term (keyword / ad set)

PixelYourSite can store these and use them in reports, attribution, and audience logic.

UTM Templates (copy/paste into ad platforms)

These templates include dynamic macros from each platform so UTMs auto-fill with campaign/ad details.

Meta (Facebook)

Use in Meta Ads “URL parameters”. It fills:

  • campaign name, ad set name, ad name
  • fbadid with the ad id

Google Ads

Use as a tracking template or final URL suffix. It fills:

  • campaign id, ad group id, keyword, creative
  • gadid for creative/click identification

TikTok

Use in TikTok “URL parameters”. It fills:

  • campaign name, ad group name, ad name
  • ttadid / TikTok identifiers (as shown in the template)

Pinterest

Use in Pinterest URL parameters. It fills:

  • campaign name, ad group name, creative id, ad id
  • padid identifier

Bing

Use in Microsoft Ads tracking template. It fills:

  • campaign, ad group, keyword
  • bingid identifier (as shown)

Tip: Don’t mix templates across platforms. Each platform has its own macro format.

UTM Builder

Use this when you want to manually create a tagged link (for emails, affiliates, partners, posts, or any custom campaign).

Fields

  • Your URL: the page you send traffic to
  • utm_source: where the traffic comes from (example: facebook)
  • utm_medium: the traffic type (example: paid)
  • utm_campaign: your campaign name (example: spring_sale)
  • utm_content: optional, usually creative/ad name
  • utm_term: optional, usually keyword or ad set

Output

  • URL with UTMs: the full clickable URL
  • UTMs: the parameter string only (useful if a platform asks for “URL parameters”)

Use the copy icon to copy either output.

Recommended UTM convention (simple)

  • utm_source: facebook / google / tiktok / pinterest / bing
  • utm_medium: paid
  • utm_campaign: campaign name (consistent naming)
  • utm_content: ad name or creative id
  • utm_term: keyword (Google) or ad set (Meta)