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PixelYourSite Professional / Configuration: Pixels & APIs / Meta (Facebook) Settings: Pixel, CAPI, and Domain Verification

Meta (Facebook) Settings: Pixel, CAPI, and Domain Verification

Last updated: February 12, 2026

Meta Settings Page

Use these settings to control what your Meta Pixel tracks, and optionally send the same events server-side via Conversions API (CAPI).

Where to find the Meta Pixel ID

  1. Open Meta Events Manager: https://www.facebook.com/ads/manager/pixel/facebook_pixel
  2. Go to Data sources / Datasets
  3. Select your Pixel/Dataset
  4. Open Settings
  5. Copy the Pixel ID / Dataset ID (Meta shows it inside Events Manager).

Paste it into Meta Pixel ID in PixelYourSite.

Where to get the CAPI Access Token

Copy the token and paste it into Conversion API access token in PixelYourSite.

Open Meta Events Manager: https://business.facebook.com/events_manager

Select your Pixel/Dataset → Settings

Scroll to Conversions API

Under Set up manually, click Generate access token

CAPI Test Event Code (for testing only)

Use this to see events arriving in real time inside Meta.

  1. Go to Events Manager → your dataset → Test events
  2. Copy the Test Event Code
  3. Paste it into Test Event Code in PixelYourSite
  4. Do a test visit/purchase and watch events appear in the Test Events tab
  5. Remove the code when you’re done testing.

Enable Pixel

Turns the Meta Pixel ON/OFF for this Pixel ID. Use this if you temporarily want to stop Meta tracking without removing your setup.

Enable Advanced Matching

Sends extra customer data (when available) to improve match quality (better attribution + audiences). PixelYourSite handles the formatting/hashing where required.

Enable Conversion API (CAPI)

Sends the same events from your server to Meta (more reliable than browser-only tracking, especially with ad blockers and browser restrictions).

Event toggles (what this pixel receives)

These switches control which PixelYourSite events are sent to this Meta Pixel:

  • Fire the active automated events for this pixel (automatic events like clicks, scroll, video, etc.)
  • Fire the WooCommerce events for this pixel
  • Fire the Easy Digital Downloads events for this pixel

Use them if you want one Meta Pixel to track only a part of the site (example: only WooCommerce, or only automatic events).

Pixel targeting (Display conditions)

Use Display conditions to decide where this pixel fires:

  • Choose a Logic (Track / Don’t track)
  • Choose scope (example: Entire site)
  • Add extra rules via Add Extra Conditions

✅ Pixel targeting conditions are part of the Super Pack add-on.

Hide the pixel on specific pages (URL rules)

You can prevent the pixel from firing when:

  • the page URL contains certain values
  • the landing URL contains certain values (including specific URL parameters)

This is useful for:

  • excluding checkout steps from extra pixels
  • excluding internal/admin pages
  • avoiding duplicate pixels on special landing pages

“Hide for X hours” temporarily disables the pixel for that duration once the rule is matched (handy for troubleshooting).

✅ These targeting/hide controls are part of Super Pack (same “pixel targeting” feature set).

Extra Meta Pixels (multiple pixel IDs)

You can add multiple Meta Pixel IDs (for example, different ad accounts/brands).

✅ Extra pixels are part of the Super Pack add-on.

Verify your domain (meta-tag)

Meta may require domain verification for features like event prioritization. PixelYourSite provides a field where you can paste the verification meta-tag, which it will output on your site.

Meta’s official verification methods include adding a meta-tag to your domain’s homepage.