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Message Variables

Last updated: February 12, 2026

Dynamic placeholders (variables)

Boost messages aren’t static. You write a template, and Boost replaces placeholders with real data from the captured event (purchase, add to cart, form submit, etc.).

You can use these placeholders in both Top Message and Message fields.

General variables

These are available in most Boost types (WooCommerce, EDD, forms, “Any form”).

  • [name]
    Displays a visitor/customer name when available (example: “John S.”).
    • For real events: pulled from the order / form submission (depending on Boost type).
    • For fake events: pulled from the fake names list.
  • [town]
    Displays the city. Usually derived from IP-based location or stored order data (if available).
  • [state]
    Displays the region/state (same source as town: IP/location or order data).
  • [country]
    Displays the visitor’s country.
  • [time]
    Displays a “relative time” label like “10 minutes ago”, “2 hours ago”, “yesterday”.

✅ Example templates

  • Top: "[name] from [town], [state]"
    Message: "Just took action · [time]"
  • Top: "Someone from [country]"
    Message: "Joined recently · [time]"

E-commerce variables (WooCommerce + EDD)

These are available only when the Boost trigger is based on products (purchases, add to cart, stock messages).

  • [productname]
    Inserts the product name (example: “Running Shoes – Black”).

Common variants you’ll typically see alongside this (depending on your Boost type/settings):

  • product link placeholders (ex: a clickable product name)
  • stock-specific placeholders (for “low stock” style boosts)

✅ Example templates

  • Top: "[name] from [town], [state]"
    Message: "Bought [productname] · [time]"
  • Top: "New activity"
    Message: "Added [productname] to cart · [time]"