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Product Catalog Feed for WooCommerce / Creating and Managing Feeds / Google Adwords Remarketing Feed (CSV)

Google Adwords Remarketing Feed (CSV)

Last updated: February 12, 2026

This feed is a Google Ads Dynamic Remarketing “Custom” feed (CSV). It’s for stores that can’t use Google Merchant Center (unsupported country, account issues, policy restrictions, or you simply don’t want GMC).

What it does

  • Upload the CSV to Google Ads as a Business data feed (Dynamic remarketing).
  • Google uses it to show product ads to past visitors (remarketing), based on the product IDs your site sends in events.

Recommendation

  • If you can use Google Merchant Center, use a GMC feed instead (better support for Shopping + PMax).
  • Use this CSV remarketing feed only as a fallback when Merchant Center isn’t available.

How to use it (simple flow)

  1. Generate the feed in the plugin → copy/download the CSV.
  2. In Google Ads: Tools & Settings → Business data → Feeds → create a Dynamic remarketing feed.
  3. Upload the CSV and set a schedule (or re-upload when you regenerate).
  4. Make sure your tracking sends matching item IDs (the ID Settings section below is key).

Settings in the screenshot (what each part means)

Feed basics

  • Feed Name / Feed Type: just naming + selects the Google remarketing CSV format.
  • Regenerate Feed / Start regeneration: how often the CSV is rebuilt.

Multicurrency

If your store changes currency by country/plugin, this section helps keep feed prices consistent with what users see.

ID Settings (most important)

  • ID: choose what field becomes the product ID in the CSV (SKU, product ID, etc.).
  • Prefix / Postfix: add text before/after the ID.

Rule: the ID in this CSV must match the ID you send in your website events (otherwise Google can’t match users to products).

Prices & Tax

  • Variable product price: how variation pricing is exported.
  • Include/Exclude tax: match your storefront display and your ad account expectations.
  • Sale schedule options: controls how sale pricing timing is exported.

Filters (control what goes into the feed)

  • Include/exclude by category
  • Include/exclude by product type
  • Options like excluding hidden/out-of-stock items (depending on your toggles)

Use filters to avoid pushing products you don’t want advertised.

Smart Tags

Dynamic placeholders you can add into fields (titles, etc.) to build consistent naming without editing products one by one.

Product Titles Settings

Options that tweak/clean titles (keep them readable and consistent).

Product Descriptions Settings

Choose which description source is used (short, full, excerpt) and how it’s formatted.

Product Images Settings

Controls which image is used and in what order (main image, variation image, etc.).

Product type (product_type)

Defines how product_type is filled:

  • From WooCommerce categories, Google taxonomy, custom field, etc.

Item address / Identifier exists (if present in your version)

Helps Google understand whether unique identifiers exist (useful for matching, depending on your setup).

Contextual tags

Extra “categorization” data you can include to improve segmentation (if enabled).

Enable UTM for this feed

Adds UTMs to product URLs in the CSV, so GA4/analytics can clearly attribute traffic from dynamic ads.

Metadata for this feed

Advanced: add feed-level metadata (usually leave default unless you have a specific use-case).

Practical setup example (recommended defaults)

  • Regenerate: Daily
  • ID: SKU if you have clean SKUs; otherwise Product ID
  • Prefix/Postfix: leave empty unless your tracking already uses a prefix
  • Filters: exclude out-of-stock + exclude low-margin categories
  • UTMs: enable with utm_source=google&utm_medium=remarketing&utm_campaign=dynamic