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PixelYourSite Professional / Configuration: Pixels & APIs / Google Ads Tag

Google Ads Tag

Last updated: February 12, 2026

Use this section to install your Google tag (Google Ads) and control where it fires. This tag is also required for Google Ads conversions and Enhanced Conversions.

Enable Pixel

Turns the Google Ads tag ON/OFF.

Google Ads Tag

Google Ads Tag

Paste your Google tag ID (it usually looks like AW-123456789).

Where to find it

  • In Google Ads, go to Tools & Settings → Conversions
  • Open a conversion action → Tag setup
  • You’ll see the Conversion ID (AW-…). That’s the value you paste here.

Enable enhanced conversions

Enable enhanced conversions

Turns on Enhanced Conversions (better attribution by sending hashed customer data when available).

Important

  • Enhanced conversion data is sent only when you add a conversion label to your events (ex: Purchase, Lead).
  • In Google Ads, create the conversion using Manual setup → “Edit code” to enable Enhanced Conversions.

What PixelYourSite sends

  • For WooCommerce + EDD purchase-related conversions: Enhanced Conversions data is sent (when available).
  • For other events: it’s sent for logged-in users or when PixelYourSite can detect user data from forms (Advanced user-data detection).

What events this tag receives

These toggles control which event groups are sent to this Google Ads tag:

  • Fire the active automated events for this pixel
  • Fire the WooCommerce events for this pixel
  • Fire the Easy Digital Downloads events for this pixel

Use them if you want this tag to track only part of the site (ex: Woo only).

Display conditions (Super Pack)

Decide where the tag fires:

  • Logic: Track / Don’t track
  • Scope (ex: Entire Site)
  • Add Extra Condition for more rules

✅ Display conditions are part of the Super Pack add-on.

Hide rules (Super Pack)

Temporarily or permanently prevent the tag from firing:

  • Hide this tag if the URL includes
    Blocks on specific page URLs.
  • Hide this tag if the landing URL includes…
    Blocks based on the entry URL / URL parameters (works site-wide).
  • Hide for X hours
    Temporarily suppress the tag after a match (useful for testing/troubleshooting).

✅ These hide/targeting rules are part of the Super Pack add-on.

Extra Google Ads tags (Super Pack)

Use Add Extra Google Ads Tag if you need multiple Google tag IDs.

✅ Extra tags are part of the Super Pack add-on.

Verify your domain (meta-tag)

Paste a Google-provided verification meta tag here (for services that require domain verification). PixelYourSite will output it in your site’s <head>.

Tip: only add verification tags you actually need.