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PixelYourSite Professional / Automatic Events / Global Parameters

Global Parameters

Last updated: February 12, 2026

Global Parameters are extra pieces of information PixelYourSite can attach to every event, for all installed tags (Meta, GA4, Google Ads, TikTok, Pinterest, Bing, Reddit, GTM dataLayer).

They’re tracked automatically, so you don’t have to build custom variables in GTM or add extra code.

Why they’re useful

They make your events much more powerful because you can use them to:

  • build Custom Audiences (example: visitors of a specific page/category)
  • create Custom Conversions / Goals (example: PageView where page_title contains “pricing”)
  • segment reports by traffic source and UTMs (PRO)
  • troubleshoot and validate tracking (event URL, page title, etc.)

Recommendation: keep them ON. If you start seeing privacy warnings from a platform, you can switch off the specific parameter that triggers it.

What each parameter means

Page & content context

  • page_title – the page title.
  • event_url – the current page URL where the event fired.
  • post_type – WordPress content type (post, page, product, etc.).
  • post_id – the WordPress ID of the content.
  • content_name – the content name/title (useful for readable reporting).
  • post_category – main category/taxonomy for the current content.

User context

  • user_role – the WordPress role of the visitor (useful to exclude admins/staff from audiences).

Source & attribution (PRO)

  • landing_page (PRO) – the first page of the visit (great for “first touch” attribution).
  • traffic_source (PRO) – detected source/medium style grouping.
  • UTMs (PRO) – utm_source / utm_medium / utm_campaign / utm_term / utm_content.

Timing (PRO)

  • event_time (PRO) – timestamp of the event.
  • event_day (PRO) – day bucket.
  • event_month (PRO) – month bucket.

Content grouping (PRO)

  • tags (PRO) – WordPress tags for the content.
  • categories (PRO) – additional category grouping (when available).

Mandatory (always on)

  • search (mandatory) – only for Search events (the query term/value).
  • plugin (mandatory) – identifies the PixelYourSite module/plugin source that fired the event (helps support/debugging and filtering).

Notes / behavior

  • These parameters apply to all events, not just PageView.
  • Some events can also have event-specific parameters:
    • WooCommerce / EDD events include e-commerce data per platform
    • Automatic events include action-specific fields (example: click target_url, video progress, download URL, etc.)
  • You can add additional parameters per event from the Events tab (for custom setups).