Easy Digital Downloads Parameters

These toggles control the extra parameters PixelYourSite adds to EDD events (ViewContent, AddToCart, Checkout, Purchase). They help with audiences, custom conversions/goals, and better reporting.

Recommendation: keep them ON. If a platform flags a parameter for privacy/compliance, turn OFF only that one.

What each parameter means

Content context

• category_name – the product category name (good for category-based audiences)
• tags – product tags (useful for segmentation)
• num_items – number of items in cart/order

Revenue details (PRO)

• total (PRO) – total order amount (extra field, separate from value)
• tax (PRO) – tax amount
• coupon (PRO) – coupon info (used/which code, depending on event)

GA4-specific (PRO)

• payment_method for GA4 (PRO) – sends the selected payment method to GA4 (useful for checkout analysis)

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Mandatory parameters (locked)

These are required for specific features, so they can’t be disabled:

• content_ids (mandatory for DPA)
  Required for Dynamic Product Ads / dynamic remarketing. Platforms use it to match events to your catalog/feed.
• content_type (mandatory for DPA)
  Describes what the content_ids represent (products/product groups).
• value (mandatory for purchase)
  Purchase must include a value. You control the value logic in Recommended Events → Purchase.

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About EDD Events Parameters (notes)

Global parameters (always included)

All events also include global context fields like:
page_title, post_type, post_id, landing_page, event_URL, user_role, plugin
and (PRO) time/day/month, traffic source, UTMs.

Platform readiness

• Meta Pixel events are Dynamic Ads ready
• GA4 events include monetization data
• Google Ads events include dynamic remarketing data
• Pinterest events include dynamic remarketing data

Purchase includes extra parameters

Purchase automatically includes extra ecommerce details such as:
category_name, num_items, tags, plus (PRO) fields like total, tax, coupon-related data, etc. (when available).