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Product Catalog Feed for WooCommerce / Product & Category Data / Category Options

Category Options

Last updated: February 12, 2026

These settings let you control how products from one specific category are exported into your feeds. Think of them as category-level defaults: everything in that category inherits these values (unless you override something at product level).

What each option does

Exclude this category from feeds

If you turn this ON, all products in this category are excluded from the generated feeds.
Use it for: services, gift cards, restricted items, bundles you don’t advertise, etc.

identifier_exists

This is mainly for Google. It tells Google whether products in this category have valid product identifiers (GTIN/MPN/Brand).

  • Use this when you sell custom / handmade / no-barcode items.
  • If you sell normal branded products, you usually want identifiers to exist (and then you should provide GTIN/MPN/Brand at product level).

Example: A “Handmade” category → set identifier_exists = no.

Google Taxonomy

Sets the Google Product Category for products in this category. This helps Google classify products correctly and can reduce disapprovals.

Example: Category “Shoes” → choose a Google taxonomy like “Apparel & Accessories > Shoes”.

product_type

Your own category path (store taxonomy). Google uses it as product_type, and it’s great for reporting/bidding segmentation.

Example: Clothing > Men > Shoes > Sneakers

Adult

Marks products in this category as adult content (Google uses this for policy handling).

  • Keep No for normal products.
  • Set Yes only when the products require it.

shipping_label

Google field used to group products for shipping rules.

Use it if you want different shipping logic by category (bulky, fragile, express-only, etc.).

Examples:

  • bulky
  • fragile
  • free_shipping_over_50

tax_category

Category-level tax label, used when the platform supports/needs it (mostly Google contexts).

Use it when certain categories have a different tax treatment and you want to send a clear feed hint.

auto_pricing_min_price (percent)

Used for Google Automated Discounts. It sets a minimum price floor as a percentage, to protect margins when Google applies automated discounting.

Example: 10 means “don’t discount below the allowed floor (based on your cost setup)”.