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Conversion Exporter / Form Tasks / Form Tracking & Enhanced Conversions

Form Tracking & Enhanced Conversions

Last updated: February 12, 2026

Form Tasks turn any lead form on your site into a “data source” for Conversion Tasks.
They let Conversion Exporter capture form submissions (leads) and prepare them for Google Enhanced Conversions for Leads.

How it works (end-to-end)

  1. Capture
    When a visitor submits a tracked form, the plugin captures:
    • mapped fields (Email, Phone, First/Last name)
    • click IDs (GCLID / GBRAID / WBRAID) when available
    • optionally consent status (if ConsentMagic is enabled)
  2. Store
    The submission is saved locally in your WordPress database (so it’s ready to export even if Google can’t “see” the form event in the browser).
  3. Export
    A Conversion Task (with Source = Forms) generates a CSV in the Google format you selected.
  4. Match in Google Ads
    Google uses the hashed identifiers to match the lead to a Google account and attribute it to ads (even when no click ID exists).

Create a Form Task (what you configure on this screen)

Go to Conversion Exporter → Form Tasks → Add New Form.

1) Enable Form

Turns tracking on/off for this specific form task.

2) Form name

Internal label (example: “Contact – Demo request”). Helps when you have multiple forms.

3) Page URL to scan + Scan

Paste the exact URL where the form appears and click Scan.

  • The scanner detects supported forms on that page
  • You then pick the correct form (dropdown appears after scanning)
  • Next, you map the fields (Email/Phone/Name)

4) Data retention options

Controls how long lead data stays stored on your site.

  • Auto Delete: removes old entries automatically
  • You can delete by:
    • days (ex: delete after 30 days), or
    • entries (ex: keep last 1,000 leads)

This helps with privacy and keeps the database clean.

Field mapping (what you’ll do after scanning)

You map the detected inputs to the Enhanced Conversions fields:

  • Email (Required) – the main identifier Google uses
  • First Name (optional, recommended)
  • Last Name (optional, recommended)
  • Phone (optional, recommended)

Tip: even if you capture multiple fields, Google may match using whichever is available/valid after hashing.

Supported forms (examples)

The plugin detects forms via a scanner and includes native support such as:

  • Contact Form 7
  • Fluent Forms
  • (and other supported plugins / generic HTML forms depending on your setup)