How to start a Facebook Dynamic Ads Campaign from the Ads Manager
Until some time ago, Dynamic Ads were available through the Power Editor only. Not anymore.
Facebook brought this fantastic feature to its main tool, the Ads Manager. You just have to select “Promot a product catalog” as your campaign objective. and make the dynamic template.
Start with Facebook Dynamic Ads (Promote a product catalog)
Have you noticed how after you browse an online store but you don’t buy something, Facebook shows you ads with products from that site? And sometimes the exact products that you looked at.
You can easily do this too with Facebook Dynamic Ads. This use to be a feature accessible from the Power Editor only, but not anymore. You can now start a Dynamic Ads retargeting campaign from the Ads Manager by selecting ” Promote a product catalog” as your ads objective.
Promote a product catalog
Simply click on green “Create Ad” button and select “promote a product catalog” as your objective. Name your campaign and click Continue.
Choose the product catalog you want to promote. Remember, you must first create a product catalog from your business account and populate it by uploading a product feed.
Now is time to decide what type of campaign you want to do by defining your audience. There are 4 types you can select from:
- View or Added to Cart But Not Purchased – Your ads will target any visitor of your shop that didn’t buy your products. Very powerful.
- Added to Cart But Not Purchased – That’s basically a cart recovery type of campaign that you can do with the help of Facebook. We recommend to create one campaign and leave it on
- Upsell Products – You define a set of products that visitors must see and Facebook will show the rest of the products in your catalog to them. Excellent to increase your reach to potential customers
- Cross-Sell Products – You will define a set of products that visitors must buy first, then Facebook will show them the rest of the products in your catalog. Excellent to expand your offer for existing customers.
You can edit the placements, or let Facebook optimize this part for you:
The budget and schedule options are similar to the rest of campaign types you are already familiar with. Give a name to this Ad Set and click Continue:
At this point, you will have to create a template for your dynamic ads. Everything looks more or less the same as for the rest of your ad types, but there are a few differences: you can use dynamic elements, like product price or name, with the data being automatically pulled from your product catalog.
Select the aspect of your ads: carousel (with multiple products) or single image ad (with a single product):
Select the Facebook Page that will be used for this ad and customize the ad’s text:
Click on the + sign to add dynamic content to your ad creatives. You can use Name, Brand, Description, Price or Current Price. The data will be taken from your Product Catalog.
Select a call to action button and add URL parameters to better track your ads.
Important: Select the right pixel to track ads conversion. This has to be the same pixel you are using on your site and for the Product Catalog.
There is always a live preview where you can see how the ads are going to look like. This is just a sample, based on a few products from your catalog. Once you are happy with the result, click on the Place Order button.
What do you need to start doing Dynamic Product Ads
1. Set Up Your Pixel
Easy: If you are using PixelYourSite plugin you are all set. All the necessary data for Dynamic Ads is automatically pulled from your WooCommerce site.
The plugin adds VewContent event on product pages, AddToCartEvent on the cart page and on add to cart button click, Purchase event on thank you page. All the events pull the product ID (or SKU) and product type, as needed to run Dynamic Ads.
Open PixelYourSite go on WooCommerce tab, activate each event and save the settings.
Not yet a PixelYourSite user? Click here to get it for a big discount
2. Upload Your Product Catalog
A product catalog, sometimes called a product feed, is a list of products you would like to advertise on Facebook. Each product in the list has specific attributes which can be used to generate an ad- a product ID, name, description, landing page URL, image URL, availability, and so on. We have a special article on How to Create your first Dynamic Ads Product Catalog.
Important: We have created a special Product Catalog Feed Plugin that automatically creates XML feeds that are 100% Facebook Dynamic Ads Compatible. The plugin has many smart options and out of the box field mapping, so you don’t have to do any hard work. (This is a WooCommerce plugin only)
If you don have the Product Catalog Feed plugin yet, Click Here to get it for a big discount
3. Create a Dynamic Template
You will create a dynamic template that will be automatically filled with product data. Use keywords to pull in images, product names, prices, and more dynamically from your product catalog.