IAB Europe Transparency and Consent Framework (TCF)

ConsentMagic is certified by IAB Europe as a Consent Management Platform

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IAB Europe Certified

ConsentMagic is on IAB's CMP list at position 444.

You can use ConsentMagic to deploy IAB TCF on WordPress or WooCommerce.

IAB Rule

ConsentMagic has a dedicated IAB rule that automatically implements IAB Transparency and Consent Framework (TCF).

Enhanced Script Control

Maintain nativ control of scripts along IAB Framework.

IAB Europe Certified

ConsentMagic is a certified IAB Europe Consent Management Platform (CMP). You can find us under position 444 on their CMP list. We are listed under our main name, pixelyoursite.com.

About IAB Europe:

IAB Europe is a key player in digital advertising, setting standards and promoting best practices to ensure a transparent and sustainable industry.

Transparency and Consent Framework (TCF):

The TCF helps businesses comply with GDPR by providing a standard way to manage user consent, giving users clear control over their data. The TCF is widely supported by major companies like Google, Facebook, Adobe, Amazon, and Microsoft, ensuring interoperability and trustworthiness across various platforms and services.

How does TCF work:

  • Consent Collection: Websites using a TCF-compliant CMP like ConsentMagic display a consent banner when users first visit. This banner informs users about data collection practices and requests their consent to process personal data for specific purposes like personalized advertising or analytics.

 

  • Consent Preferences: Users can choose to accept or deny consent for different data processing purposes. They can also select specific vendors or partners they trust with their data. This information is collected in a standardized format, ensuring clarity and transparency.

 

  • Consent Signals: Once users set their preferences, the CMP generates a consent string—a coded representation of the user’s choices. This string is shared across the digital advertising ecosystem, enabling advertisers and vendors to understand what data processing activities are allowed based on the user’s consent.

 

  • Continuous Compliance: The CMP also allows users to access and modify their consent choices at any time, ensuring ongoing compliance with user preferences and legal requirements.

ConsentMagic has an IAB consent rule

How It Works:

ConsentMagic includes an IAB consent rule, which can be easily enabled in the plugin settings. This rule is designed to comply with GDPR and primarily targets EU countries, though it can be adjusted to cover other regions.

Key Features:

  • Consent Prompt: The rule triggers a consent prompt using text and content approved by IAB Europe. This prompt allows users to express their consent choices and change their preferences at any time.

 

  • Consent String Generation: ConsentMagic gathers users’ choices and generates a consent string, which communicates their preferences to IAB partners. These partners, including major players like Google and other Ad Tech Vendors, respect the user’s options as specified in the string.

 

  • Customizable Settings: You can customize the prompt to display relevant purposes, special purposes, features, or special features based on your business needs. Despite the vast number of IAB vendors, you can select which ones are most relevant to your website.

 

  • Language Support: The IAB consent rule supports automatic translation into EU languages, aligning with the website’s language settings for a seamless user experience.

 

Important Note: The content of the IAB consent rule, including text and format, cannot be edited, as it has been carefully reviewed and approved by IAB Europe to ensure compliance and consistency across platforms.

Enhanced Script Control with ConsentMagic’s IAB Rule

How IAB TCF Works:

The IAB Transparency and Consent Framework (TCF) is designed to communicate users’ consent preferences to vendors. While it provides guidelines for vendors on how to respect user consent, it does not directly control the scripts and cookies on your website.

ConsentMagic’s Advanced Capabilities:

With ConsentMagic, you get more than just the standard IAB TCF functionalities. Our platform allows you to not only generate the IAB-specific consent string but also to control the tracking scripts on your site, ensuring a more comprehensive and secure approach to user consent.

Enabling Native Script Controls:

You can enable native script controls within the IAB rule settings in ConsentMagic. This feature lets you map our default script categories to specific IAB purposes. When a user sets their consent preferences, the tracking scripts on your site will adhere to these choices based on the mapped categories. For instance, if a script category is mapped to an IAB purpose that a user has not consented to, the corresponding scripts will not run, thus respecting the user’s privacy preferences.

Bulletproof Approach:

This dual control—generating the IAB consent string and managing scripts directly—provides a robust solution for ensuring compliance and protecting user privacy. By mapping your site’s script categories to IAB purposes, you can effectively manage both user consent communication and the actual execution of tracking technologies on your website.

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