IAB Europe Transparency and Consent Framework (TCF)
ConsentMagic is certified by IAB Europe as a Consent Management Platform
or
ConsentMagic is on IAB's CMP list at position 444.
You can use ConsentMagic to deploy IAB TCF on WordPress or WooCommerce.
ConsentMagic has a dedicated IAB rule that automatically implements IAB Transparency and Consent Framework (TCF).
Maintain nativ control of scripts along IAB Framework.
ConsentMagic is a certified IAB Europe Consent Management Platform (CMP). You can find us under position 444 on their CMP list. We are listed under our main name, pixelyoursite.com.
IAB Europe is a key player in digital advertising, setting standards and promoting best practices to ensure a transparent and sustainable industry.
The TCF helps businesses comply with GDPR by providing a standard way to manage user consent, giving users clear control over their data. The TCF is widely supported by major companies like Google, Facebook, Adobe, Amazon, and Microsoft, ensuring interoperability and trustworthiness across various platforms and services.
How does TCF work:
ConsentMagic includes an IAB consent rule, which can be easily enabled in the plugin settings. This rule is designed to comply with GDPR and primarily targets EU countries, though it can be adjusted to cover other regions.
Important Note: The content of the IAB consent rule, including text and format, cannot be edited, as it has been carefully reviewed and approved by IAB Europe to ensure compliance and consistency across platforms.
The IAB Transparency and Consent Framework (TCF) is designed to communicate users’ consent preferences to vendors. While it provides guidelines for vendors on how to respect user consent, it does not directly control the scripts and cookies on your website.
With ConsentMagic, you get more than just the standard IAB TCF functionalities. Our platform allows you to not only generate the IAB-specific consent string but also to control the tracking scripts on your site, ensuring a more comprehensive and secure approach to user consent.
You can enable native script controls within the IAB rule settings in ConsentMagic. This feature lets you map our default script categories to specific IAB purposes. When a user sets their consent preferences, the tracking scripts on your site will adhere to these choices based on the mapped categories. For instance, if a script category is mapped to an IAB purpose that a user has not consented to, the corresponding scripts will not run, thus respecting the user’s privacy preferences.
This dual control—generating the IAB consent string and managing scripts directly—provides a robust solution for ensuring compliance and protecting user privacy. By mapping your site’s script categories to IAB purposes, you can effectively manage both user consent communication and the actual execution of tracking technologies on your website.
© PixelYourSite.com. This site is managed by Minimal Work SRL, RO35964491, J38/337/14.04.2016, Bujoreni, Olteni 145, Valcea, Romania
Black Friday: Exceptional LIFTIME License!
PixelYourSite, ConsentMagic and all our plugins