Articles
Facebook Pixel Mastering
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Why You Shouldn’t Use Meta’s Events Setup Tool with PixelYourSite
We recently helped a client who ran into a confusing issue:The Purchase event was firing, but Meta wasn’t picking it up correctly. At first glance, it looked like the event was missing completely. But after checking…
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What you need to know about Facebook Conversion API Events
Facebook Conversion API events are sent directly to Facebook’s servers, bypassing the browser. They can overcome limitations like ad-blockers, or browser privacy settings. You can learn how to configure Conversion API with PixelYourSite from this video.…
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Redundant Purchase Events: the Meta Pixel Warning Explained
If you check your Facebook Pixel Diagnostic page, you can stumble on all sorts of warnings, and sometimes even errors. From time to time it’s possible to see a message that says “Redundant purchase events”. This…
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How to SAFELY replace your Facebook Pixel with a NEW one
“How can I SAFELY migrate to a new Facebook Pixel?” I get this question quite often, so I decided to publish this small guide instead of e-mailing the answer every single time. Migrating from an old…
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Facebook over-reporting Purchases? This is your FIX!
The most common issue I get from our clients is that Facebook is NOT reporting all their sales. And that’s somehow normal. The pixel can be blocked by ad-blockers, browser settings, Facebook privacy settings, GDPR/cookies options.…
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“Your parameters and referring URL are displayed as _removed_”. What does it mean?
Facebook’s Events Manager can show you this message: Your parameters and referring URL are displayed as removed. What does it mean and does it affect your ads? Quick takeaway: While custom data is not displayed inside…
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Missing CompleteRegistration Currency and Value Parameters
Facebook shows you potential problems related to your pixel on their Diagnostics page. To locate it, go inside your Ads Manager, open the top menu, click on Events Manager, Data Sources. If you have multiple pixels,…
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Event Violates Business Tools Terms
In line with the GDPR regulations, Facebook introduced a more strict policy when it comes to how personal data is handled by its advertisers. Part of this effort is their attempt to identify when personal data…
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Facebook has these NEW Standard Pixel Events
Facebook is expanding its current set of standard events to cater to more verticals and businesses. These new standard Pixel events will enable advertisers to: Access measurement, targeting and optimization tools more aligned with their true…
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Automatically track key actions with your Meta (Facebook) Pixel
If you’re into Facebook ads you probably know already the power of “PIXEL EVENTS”. You can use them to optimize your ads via Custom Conversion, to retarget segments of your audience via Custom Audiences, or to find…