How to implement Bing Consent Mode with PixelYourSite
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Add the Bing Tag with PixelYourSite dedicated add-on.
Manage consent with ConsentMagic. It has native integration with PixelYourSite and full support for Bing Consent Mode.
Add the Bing Tag with the PixelYourSite dedicated add-on.
Other consent plugins can use PixelYourSite's dedicated Bing Consent mode filter.They can find our filters explained on the plugin's Consent page. You need to contact your consent provider for details.
Add the Bing Tag with the PixelYourSite dedicated add-on.
On the Bing Tag Settings page, enable "Fire Bing tags with consent mode granted" to send the parameters with value "granted". This assumes you don't need permission from your visitors, or that you fire the Bing tag after getting permission. Suited for websites that use consent plugins that block the tag before getting visitors' consent.
Microsoft’s Universal Event Tracking (UET) Consent Mode lets you block advertising cookies (conversion tracking & remarketing) until a visitor explicitly opts in. Sites with traffic from GDPR regions must implement it; elsewhere it’s optional based on your privacy policy.
// UET tag is added here
// You can set default Consent Mode right after the UET tag
<script>
window.uetq = window.uetq || [];
window.uetq.push('consent', 'default', {
'ad_storage': 'denied'
});
</script>
When the visitor accepts advertising cookies via your CMP/banner, the code should be adapted:
<script>
window.uetq = window.uetq || [];
window.uetq.push('consent', 'update', {
'ad_storage': 'granted'
});
</script>
In this example, when a visitor lands on the site for the first time, the Bing/Microsoft Tag is fired but instructs Microsoft that consent is not granted. The visitor agrees to ad storage, and an update command is sent. The interaction with the visitor is done through a consent popup that informs about tracking and allows the visitor to express consent.
Under GDPR, visitors from EU countries must not be tracked or have advertising cookies set without their explicit consent. That means when an EU visitor lands on your site for the first time, your UET tag must send the consent parameter with the value "denied".
You must:
Inform visitors how you intend to use their data (conversion tracking, remarketing).
Ask their permission via a clear consent banner or CMP.
Visitors must be able to change their minds at any time. Every time consent changes, your UET tag immediately respects the new setting—ensuring no advertising cookies are dropped, and no conversion or remarketing data is recorded for non-consenting users.
You can use the Bing Pixel Helper Chrome extension.
Browse your site and open the extension. Go to the Events tab and click “Parameter details” for one of the reported events. Look for a parameter called “asc” and check its value.
It will show D for Denied, and G for Granted.
PRO TIP: Test your website in an incognito window.
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