Adwords Remarketing WooCommerce CSV (NO Google Merchant)

With the Product Catalog Feed plugin, you can now generate a CSV for Adwords Remarketing campaigns. This is a good option if Google Merchant is not available in your country and you want to do remarketing for your WooCommerce products.

Here’s a short video on how to do it:

Step by Step Process

Open the Product Catalog Feed plugin from your left side menu. Click on “Add New Feed”, name it and select the correct format: Google Adwords Remarketing Custom:

The Product Catalog Feed plugin can generate 3 types of feeds:

  • Facebook Product Catalog
  • Google Merchant
  • Adwords Remarketing

You have various filter options (category, tags, sales, product type or stock) and you can remove variations if you want. You can also configure the feed to include variations only, and various other settings, like replacing the capital letters from the product title.

You can configure the price, by including or excluding the TAX and you can select what TAX to use for the CSV.

If you are using WPML, you’ll see an option to select what language to be used. Multicurrency is also supported, so you can select the currency as well.

Click on the “Generate” button and download your CSV file:

Upload that CSV file to your Adwords Shared Library:

Under “Shared library” click on “Business data” then on the “+ DATA” read button. Select “Dynamic display ad feed” > “Custom”.  Name your feed and select the CSV from your computer (the one you’ve generated with the Product Catalog Feed plugin). Click “Upload and preview” (you can see what data will be uploaded), or directly “Upload and apply”.

That’s it! You can now do Adwords Remarketing campaigns for your WooCommerce site without a Google Merchant account.


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